The start of the new year is great for Yamaha, the country’s leading automaker. Yamaha Motor India Group of Companies said sales of the company’s vehicles grew by 54 per cent overall. The company sold a total of 55,151 vehicles in January 2021 this year and 35,913 vehicles in January 2020. The company sold 35,913 units in January last year.
The company has reported steady growth in total sales in the second half of last year since the lockdown began in July 2020, according to reports released by the company. With the help of product promotion, customer reach and retail network strategies in 2021, Yamaha recorded growth in January 2021, repeating the remarkable performance made in the half year between July and December 2020.
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Yamaha has recently released the ‘Connect X’ application based Bluetooth technology for its motorcycles, customized with different color model variants of the MT-15, customized to promote your warrior campaigns, available on the virtual Yamaha store as well as the online shopping site Yamaha and the online shopping site. Amazon is getting an amazing response from users.
Yamaha recorded impressive growth last January, while the country’s leading two-wheeler maker Hero MotoCorp saw its sales decline by 3.14 per cent. The company sold a total of 4,85,889 units in January. This includes 449,037 units of motorcycles and 36,852 units of scooters. A total of 501,622 units were sold in January last year.