Thursday, February 9, 2023

They Make a Phone for Older Adults and Hire an 82-Year-Old CM for Marketing

  • Involving older adults in technological progress is key to achieving broader improvements in society.
  • Older adults are very valuable and we must make sure they are not left behind in technological advancements.
  • In the US, a study by the CDC says that a third of adults over the age of 65 do not use the Internet and 44 percent do not use a PC.

As technology advances and becomes more complex, many older adults find themselves left behind and isolated from society due to their inability to adapt to the pace of change.

While it is important to recognize the value of technology in improving and simplifying our lives, it is equally important to recognize the value of older adults in society and how they, too, can benefit from advances.

The latest report on the subject from the United States Centers for Disease Control and Prevention (CDC) suggests that older adults are increasingly being isolated due to their inability to adapt to technological changes. Even more so, after the pandemic.

The CDC found that nearly one-third of adults over the age of 65 do not use the Internet and 44 percent do not use a PC. This lack of access to technology leaves many elders isolated and unable to stay connected with family, friends and the outside world.

This takes place in the United States, but the data can certainly be extrapolated to other countries in the world. With more serious consequences.

answers for seniors

In response to this problem, organizations are taking steps to bridge the digital divide by offering programs and services to help older adults become more comfortable with technology.

One example is the AARP Foundation’s TechConnect program, which provides free virtual tech tutoring, computer classes and other resources in the US to help adults connect.

Another example is one that comes from Spain, where two youths created a smartphone focused on older adults.

This is Jorge Terreau (24 years old), a computer engineer who lives in Zaragoza and whose 92-year-old grandmother inspired him to work on an automated telephony project.

The initiative is called “Maximiliana”, like a grandmother.

YouTube video

An interesting fact about the project is that for the social media strategy of the project, the entrepreneur hired the grandmother of his partner, Pedro Malo Paris. That’s right, the 82-year-old Conchita is in charge of promoting the product digitally.

Tereu told Argentine outlet TN: “I traveled to France to finish my studies and it was very difficult for me to contact my grandmother Maximiliana because she didn’t know how to make video calls, she played a lot of keys and herself Bitten. So I thought technology could be an ally. I built a prototype and gave her the phone as a gift. Everything changed and we realized that beyond personal experience, there are many older people who live alone and they Communication needs to be guaranteed.”

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Nation World News Desk
Nation World News Desk
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