by Jessica Wong
When it comes to getting ready for a successful e-commerce holiday season, the expression “Christmas in July” is more than just a brief commentary. While July has come and gone, early preparation is the key to outstanding holiday sales.
Brick-and-mortar businesses can dust off holiday decorations and changing playlists, but online businesses need to look for different strategies. The good news is that online shopping has grown in popularity over the past decade, and that growth has accelerated throughout the COVID-19 pandemic.
Insider Intelligence’s US ecommerce forecast shows a nearly 18 percent increase in digital sales in 2021 compared to 2020. Growth is also predicted in brick-and-mortar retail, but only about 6 percent. Forecasters believe that growth will continue even after the pandemic subsides as it is likely to be a permanent change in consumer behaviour.
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“To maximize potential sales, they need to be as targeted as possible”
As ecommerce continues to grow, it is likely that more retailers will enter the sector. The holiday season and sales are an especially important time for businesses looking to maximize sales that last until the holidays. Standing out from the crowd will depend on a well thought out digital marketing strategy combining social media, content marketing, search engine optimization, pay-per-click, email and influencer marketing.
Social media sales are expected to grow more than 35 percent this year to more than $36 billion. Ecommerce retailers cannot bypass this channel. However, it is important to understand your target market and what social media outlets it is using. Even if your market spans both Facebook and Instagram, it is unlikely that the same messaging will work on both channels.
To maximize potential sales, they need to be as targeted as possible. While this may seem like a laborious and costly way to set up a campaign, it will pay dividends for retailers.
Social media marketing often goes together with influencer marketing. The concept is simple: your company partners with well-connected individuals or businesses (so-called influencers) who have a large following in your target market. These influencers test, endorse and talk about your products or services, and the word spreads. Influencer marketing works best when it is based on real-time support rather than a one-time activity.
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“Search Engine Marketing Has The Potential To Make A Big Change In The Short Term”
Search engine optimization and search engine marketing are already part of an ecommerce company’s strategy. Now is the right time to make sure they are relevant for the holiday period. While search engine optimization is generally a long-term activity, search engine marketing has the potential to make a big difference in the short term.
Search engine marketing refers to a paid-for activity that can help your business appear at the top of search engine result pages with an advertisement for a relevant product or service. For this strategy to be effective, it is important to select the keywords that your customers will be using when searching for your product.
Common keywords will be useful throughout the year, but during the holiday season, it’s important to narrow them down further and target customers even better than usual.
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“Email marketing may not be new, but it would be foolish to ignore it as part of your strategy”
If your business hasn’t already started, it’s time to focus on any material you publish on holiday sales. Content marketing includes any online content: blogs, videos and social media posts can all support your company’s holiday sales this year. There is a difference between direct selling and content marketing. The latter focuses on answering customer questions, solving problems, and providing valuable information rather than directly advancing a product or service. Again, this strategy is most powerful if it is employed over the long term, but refocusing it now can make a difference to your holiday sales.
Email marketing may not be new, but it would be foolish to ignore it as part of your strategy. In 2020, four billion people used email, a figure that will increase to 4.6 billion by 2025. In the developed world, and especially in the business-to-business landscape, it is safe to say that almost everyone has access to it. E-mail.
For e-commerce businesses, email marketing is an ideal option to talk directly to consumers. It is also cost effective and easily measurable.
The most successful digital marketing strategies combine various tactics and target consumers as accurately as possible. Another characteristic they have is excellent timing. With a view to holiday sales, businesses may choose to create a single holiday campaign.
However, a more targeted approach may take into account key dates such as Black Friday and Cyber Monday. Consumers are used to looking for Black Friday sales, and many of them are expecting to receive marketing messages with excellent offers around those dates. As a result, they are more open than other times to potentially consider your products and services.
There’s no need to break the bank to craft your ecommerce marketing campaign for the holidays. Get started now and make sure each part of your strategy is well targeted and measurable in order to get the best possible results.
This News Originally From – The Epoch Times