This Hijab Entrepreneur Is Criticized, Hijab Collection Promo With Inappropriate Video

Malaysian cosmetics and hijab entrepreneur Alif Soukri Kamarzaman or Dato Alif Suykari became the talk of the town on social media. She uploaded the promotion of her hijab business on her Instagram account in an inappropriate manner.

The entrepreneur who is also known as an artist is the founder of As Hijab, Derbs Holdings and Sugeh Eco Resort. Her hijab business is quite popular on Instagram with more than 228 thousand followers.

However, Alif Soukri recently became controversial due to his actions while promoting his hijab sales. Dato Alif Soukri uploaded a video on his Instagram in which he is seen with his wife Datin Sri Noor Shahida wearing a hijab from their latest collection titled Maharani.

In the video, the businessman is seen masturbating under the blanket. His irritable wife picked up the blanket to reveal that her husband was actually playing a toy guitar.

Datin Mr. Noor Shahida then lay on the bed while the 35-year-old continued to play the toy guitar. The video is then cropped for a new hijab promo photo. Netizens reacted and questioned the way Alif Soukri was promoting his latest hijab collection.

Although there were some netizens who found the video funny, many also questioned her decision to do inappropriate things in front of the camera to promote something related to religion.

So far, neither Alif Soukri nor Hijab have responded to the derogatory comments the businessman received on the promo video, which was deemed inappropriate. Quoted from Hype, it is unclear whether the video will be removed or probed by MCMC (Malaysian Communications and Multimedia Commission) if sufficiently reported by netizens.

Alif’s upload in which she promoted the hijab with actions that were deemed inappropriate by netizens has already garnered over 24,321 likes and 2,045 comments from netizens. Most of the netizens criticized and asked Alif Shukri to repent


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