Many studies have established that Colombia is one of the happiest countries in the world, and one example of this is the number of festivals that take place here. Undoubtedly, one of the most important is Mother’s Day, celebrated every Sunday of the second weekend in May since 1925 and celebrated all over the world.
Tradition marks that the day is celebrated with gifts and invitations for breakfast and lunch for the mothers to have an opportunity to spend quality time with the family, which also looks very favorable in the light of the economy. .
Figures leading to Mother’s Day in Colombia
This is the reason why this date is generally a lever for national business. Traditionally, Colombians buy their gifts during the week or on the same day. But today technology and internet help us to do these purchases virtually.
During this weekend, 2,717,293 digital transactions are expected during the week, which is equivalent to $129,210,737.
For Mother’s Day, platforms such as Pay-U Project saw close to 294,633 transactions, which is equivalent to USD $8,335,343.
For physical commerce, shopping centers are very relevant, as a large number of brands from different regions are grouped together to please mom on her day.
Thus, the entire family will celebrate the weekend of May 13 to honor all mothers on their special date, being the most important of the first semester of the year.
What do Colombians buy on Mother’s Day?
But what do Colombians give to their mothers on this date? There is no specific sector that benefits from this date. The celebration of Mother’s Day leads to sales in almost all sectors of commerce across the country. “The products that Colombians search for the most on the Internet during this date are technology and telecommunications, entertainment, tourism and leisure, food, shops and restaurants,” says Fajardo. On the other hand, shopping for goods, chocolates, flowers and even visits to shopping centers is also expected.
In this way, national entrepreneurs are ready to serve all Colombian customers who want to find their gifts, either physical or virtual, which makes it easy to compare products and prices from the comfort of home and expect sales to increase their important to the customers.