Wednesday, March 29, 2023

This Is Meta’s Plan To Attract Teen Users To Its Metaverse

metaFacebook’s parent company, already has a social platform in the metaverse known as horizon worldWhich was initially launched in late 2021 and reached Spain last summer.

Horizon is one of the requirements to access the current version of Worlds Users must be over 18 years old, which prevents teenage viewers from entering this metaverse. But Meta is already working on an alternative.

Mark Zuckerberg’s company is developing a The new version of Horizon Worlds is specifically targeted at teenagers between the ages of 13 and 17.As it appears in an internal document to which the newspaper had access Wall Street magazine,

With this decision, Meta Horizon seeks to revive the worlds and improve user retentionThe great class that Meta has set itself as a target for its Metaverse bet in the first half of 2023.

It is estimated that in the month of January, Horizon Worlds had a weekly retention rate of 11%, meaning only one out of 10 people who try it rejoins weekly. The company has focused on reaching 20% ​​retention.

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With its version of Horizon Worlds for teens, Meta pursues the objective that most of the public who use its Quest headset stay on the company’s platform and don’t go to other rivals.

“Today, our competitors are doing a much better job Meet the unique needs of this user group, For Horizon to be successful, we have to make sure we put teens first,” Gabriel Aul, Horizon’s vice president, said in an internal document.

Meta has advanced that in its version for teenagers is one of the specialties of Horizon Worlds more security, both in general and for the content they consume,

“Teens already enjoy a variety of virtual reality experiences at Quest, and we want to make sure they can enjoy a great experience at Horizon Worlds with age-appropriate equipment and safety,” said spokesperson Joe Confirmed by Osborne.

As additional content when a new version of its app is released into Metaverse, something that could happen in March, Meta also plans to release at least 20 experiences in Metaverse developed with outside studios.

Meta aims to reach 500,000 active monthly users for Horizon Worlds in the first half 2023 and more than one million people by the end of the year, although currently the figure is around 200,000 active users.

Nation World News Desk
Nation World News Desk
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