Palma 365 Tourism Foundation Campaign to promote the city on the East Coast of the United States is implemented, in this phase with the installation of advertising panels at the entrance and exit of the highway connecting the city. New York Along with Newark Airport, where United Airlines direct flights depart for Son Sant Joan. Fundación 365’s managing director, Pedro Homer, explains that the promotional strategy is “focused on attracting North Americans, aiming to launch the message from Palma to build a brand as a vacation destination and a new one in the American market.” Tourist offer can be presented.”
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