Tuesday, March 28, 2023

‘This is Palm’ in New York

Palma 365 Tourism Foundation Campaign to promote the city on the East Coast of the United States is implemented, in this phase with the installation of advertising panels at the entrance and exit of the highway connecting the city. New York Along with Newark Airport, where United Airlines direct flights depart for Son Sant Joan. Fundación 365’s managing director, Pedro Homer, explains that the promotional strategy is “focused on attracting North Americans, aiming to launch the message from Palma to build a brand as a vacation destination and a new one in the American market.” Tourist offer can be presented.”

he says that outdoor creativity “This is another point in the city’s promotional strategy, added to the act we did a few days ago in New York City in the presence of tour operators and travel agents.” The success of United Airlines flights has led to this commitment by the municipal body, in which the island’s private tourism sector participates. By the end of August, the 365 Foundation will carry out a series of promotional tasks, including the insertion of massive advertisements. In influence and media online «Aimed at capturing and consolidating this new issuance market, which has considerable growth potential».


the fact that Newark is Airport According to Homer, United Airlines’ hub (traffic distribution center) “enables the airline to capture traffic from other airports, but notably Toronto (Canada) and the West Coast.” To date, the campaign to promote flying with Palma has been undertaken by United Airlines, but City Council and Consel have fully committed to consolidating it and extending it for more months next year.

'This Is Palm' In New York

Publicity panel with an image of Palma Cathedral.

institutional support and of private sector is important, as Homer explains, “because the fact that North American tourists choose us is very important to both the city and the island’s restaurant proposition and all of the productive areas.” In view of this promotional strategy, the North American airline has already announced that it will extend its operations to Palma for a further month in 2023.

Nation World News Desk
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