Renault continues its expansion plan in the region of Mexico. Today we will focus on their best selling car Kwid hatchback. join us.
May 29th, 2023 at 5:25 pm.
Renault looks to continue its expansion in the said market, following 2022 with record registrations in the Mexican territory, And its strongest card is its Kwid city compact, which is usually chosen as the “first car”.
There is an explanation for this. The Kwid is a practical, fuel-efficient option that doesn’t require costly maintenance over time. With 1,868 units registered in April/2023, the Kwid consolidates as the most chosen Renault in Mexico, In general terms, it ranks seventh among the most nominated in that period.
It is worth remembering that the nature of the statistics is official, published by INEGI and disclosed by AMDA. The best-selling model for last April and 2023 in general is the Japanese Nissan Versa sedan, which widely leads sales in Mexico.
Renault expands through Kwid
Renault Kwid 2023 Edition. Source: Renault.
Under the motto “Achieve great things every day,” Renault hopes to expand the influence of its Kwid hatchback in Mexico., The firm showcases two qualities in the Kwid which, according to the firm, will make a difference with the segment competition. Firstly, it claims to be the “safest in the segment” with its four airbags, its reversing camera and its seven braking and stability systems. On the other hand, its smooth driving is aimed at drivers who are not completely enthralled by the experience of city driving.
As is well known, compact hatchbacks with low cylinder capacity, balanced consumption and really affordable monetary value are one of the most competitive segments in the entire automotive market. Every brand that seeks to consolidate and expand aims at the comprehensiveness and exclusivity of sales.
In turn, this is a segment of the market designed for younger buyers. In an ideology, this would be the user’s first car. So it is not at all necessary that they have a large liter in the trunk and passenger compartment, because the market is not looking for “family” in its potential user.
Kwid, amalgamation of market price/quality
Renault Kwid 2023 Edition. Source: Renault.
Kwid is 0km car. Cheapest in Mexico as a whole, Designed for the user looking for their first car. In 2022 it received a restyling, giving it a “mini” SUV aesthetic. The highlight of this hatchback is its notoriously low fuel consumption.
In its design line we see, as we mentioned earlier, a car designed for the young user. This is not the work of coincidence or coincidence. As we know, within the automotive industry, a car is offered in search of future buyers.
This has an impact on the design of the car, on the equipment, on getting a market price that doesn’t skyrocket and on the entire product recognition campaign. For example, if we look at the advertisements and photo production of Kwid, we will clearly see which section of the society is portrayed.
The Kwid is presented as a perfect alternative in Mexico, I wouldn’t classify this as an outstanding opportunity, as I believe other competitors in the segment – such as the Nissan March – offer better quality materials and better motorisation.
Renault Kwid Engine
Renault Kwid 2023 Edition. Source: Renault.
Kwid has a 1.0-litre, 3-cylinder, front-engined, This combination allows for a maximum power of 66 CV. As you’ll see, this is a car designed for everyday use in the city, don’t expect decent performance beyond 100 km/h from this hatchback. Its transmission box is manual, five-speed.
The diamond firm has confirmed that a 100% electric version of the Kwid will be coming to Mexico. The arrival according to official sources Renault Mexico is estimated for June/2023. The truth is that the E-Tec electric version will already be “back” on the market, since the combustion Kwid is a well-known model among the Mexican population.
This will facilitate the arrival of the full-electric Kwid, as it is not an unknown model that requires a whole process of adding trust and identity.
Variants of Renault KWID
Renault Kwid 2023 Edition. Source: Renault.
The Kwid in Mexico so far offers four different versions, depending on the equipment demands of the future buyer. They’re Intense, Iconic, Two-Tone, Outsider, It has not yet confirmed the price of the electric Kwid, so it is not available today. On behalf of the diamond firm, he announced that the E-Tech electric version of the Kwid will arrive before the end of 2023.
As this is a new technology, of course your sales peaks will not be experienced in the first months. After the optimisation, we will see how successful the idea of ​​expanding the Kwid range towards electrification turns out to be. It’s notable that, in Mexico, there are no hybrid options for this compact: they’re all combustion.
Nothing is known yet about this full-electric version that Renault officially announced would be coming. Said variant, in other markets such as France and Spain, has a fair market value in terms of registration and an acceptable performance. Renault’s electric star in France today is not the Kwid but the Megane,
Renault Kwid 2023 Edition. Source: Renault.
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