Inditex continues the renovation of its stores and innovates by eliminating hard alarms, replacing them with a chip implanted in the garment itself or on the tag, so that employees do not have to remove them when a customer checks out or not They should be installed when users return purchased clothing items.
The group announced this when presenting its half-year results, a change that was presented back in March when it was announced that the process would begin in the summer months and end at the end of the summer season. and try it out with the new fall-winter season, as Europa Press reports.
In fact, in June, Inditex began implementing this new technology in its Zara stores, a technology that requires physical devices such as RFID radio frequency antennas to directly deactivate the alarm chips without the need for an alarm. implanted in the well-known device that is currently available in most stores and that must be removed manually.
“The physical equipment to implement the new security technology and eliminate hard alarms is already installed in Zara stores worldwide. Test operations began in the fall/winter 2023 campaign and will be fully operational by the end of the year. Fiscal year 2024,” the company announced in a press release.
The project will then be implemented across all the group’s brands and will improve the customer experience from 2025, since they will be able to purchase the garments without having to turn off the alarm at the traditional checkouts or at the self-checkouts that have already been purchased. See in some Inditex stores such as: B. Lefties.
The main advantage for the customer when shopping at Zara is that deactivating the alarm via radio reduces the time during the checkout process by up to 50%.
More promotions in Zara stores
In addition, Inditex continues to innovate in its stores: “The new Zara store design, created by our architecture studio, is reflected in Zara’s openings, expansions or relocations in the Paris Hotel de Ville, the Rotterdam Coolsingel and the Dubai Mall of the Emirates, Miami Dadeland, Sao Paulo Patio Higienopolis or Shenyang Joy City,” they explain in the above statement.
“We continue to improve our commercial presence across all formats by expanding key stores, with such relevant examples as Bershka Milan Vittorio Emanuele and Stradivarius Barcelona Paseo de Gracia,” they add.
In addition, as part of its sustainability strategy with measures up to 2040, the company plans to make its circular services such as Zara Pre-Owned available in key markets by 2025, reaching three million people in the supply chain. Worker-provided care is the Center’s strategy that promotes progress in the areas of social dialogue, living wages, health, respect and resilience.
