It goes without saying that Steve Jobs is a marketing genius. Their way of creating and selling their products was part of Apple’s image, one of the reasons why millions of people continue to trust the brand. We have seen him treated mercilessly and how carelessly he believes his own thoughts.
Because of their genius, many people take seriously what at first seem absurd ideas about their work routines. And one of those practices was really curious: he put everything in a rule called the “rule of three”. That number of meetings, product plans, and just shared with people.
THE BEST Apple Keynotes EVER
three, three, three
How to introduce Jobs on the iPhone in 2007? Saying that the third great revolution is the Apple Mac and Mac OS X. There are three. What is the iPhone confused in one product? iPod, mobile and communicator. There are three. His instructions for productive meetings? Short agenda, short list of attendees and less than 30 minutes. Three precepts.
How do you introduce an iPad? A third device between a smartphone and a laptop. Tribe. How many storage units have iPhones been sold for? 128, 256 and 512 gr. Three weights. His method of solving problems? Look above, focus and disconnect. Three precepts. You don’t have to go on, right? There are three in every corner of the lake.
The number three sticks in our heads for some reason.
Job takes this number into account, as it is the number that best suits our minds. A person usually remembers well three key points of any conversation, however short or long it may be. Two give the feeling that you are leaving something behind, and four give the feeling that it is too much. Three for some reason in the subconscious.
This is also reflected in other contexts outside of Jobs: a film or play is usually divided into three acts. Government advice after medication to: Ter. And any study correction guide will recommend that you summarize the text of the fragments in three keys.
Jobs probably took this rule to the extreme, knowing that he had always stuck to the strictest rules. Of course, there is a debate about the way Apple has behaved, but there can be no debate about the success it has been able to measure.
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