Tires are the surface of a car’s grip on the road, and in rainy conditions they can make the difference between solving an adverse situation easily or accidentally. It should be noted that wheels should always have a tread depth greater than 1.6 mm and should never extend their life beyond three or four years, depending on use.
To this end, tire brands like Bridgestone need to create shoes for cars that provide confidence and security to drivers. An example is a model like the Turanza 6, based on extensive market research among European drivers to understand what they expect from summer tires and the driving challenges they face every day.
With the Turanza 6 and best-in-class wet performance, Bridgestone offers drivers exactly what they want: a new, premium tire that meets their health and performance needs, even in wet weather, while delivering higher mileage, and higher energy and fuel efficiency. .
According to tests by TÜV SÜD, one of the most prestigious independent automotive testing institutes in Europe, the Bridgestone Turanza 6 outperforms its competitors in the same segment, offering the best wet performance in the category. This includes being excellent in corners and performing in a straight line. In addition, it was rated A on the European label (highest score) for wet grip.
Thanks to the patented technology ENLITEN and TECHSYN, present for the first time in Bridgestone’s spare tire, drivers get additional benefits in terms of efficiency and sustainability, such as increased mileage and better energy and fuel efficiency. This also makes the Turanza 6 tire also suitable for electric vehicles, helping to optimize performance through battery savings, while providing optimal power, increased resistance, and reduced noise levels for driver comfort.
According to the World Health Organization, every year more than 1.35 million people around the world lose their lives on the roads, and between 20 and 50 million more suffer less fatal, often life-changing injuries. And specifically in Spain, according to the Directorate General in Traffic, last year 1,145 people lost their lives in traffic accidents and another 4,008 were seriously injured.
In addition to developing premium tires such as the safety-focused Turanza 6, Bridgestone is working hard to address road safety issues and help achieve target 3.6 of the United Nations Sustainable Development Goals, to reduce the number of deaths and injuries from traffic accidents. in the world since 2003
To contribute to this goal, Bridgestone has recently introduced a Road Damage Detection solution and is running multiple road safety initiatives around the world, such as tire safety inspections, road safety training, educational programs and a recent donation of one million dollars to the United Nations Road Safety. Fund (UNRSF). Bridgestone’s commitment to road safety is part of its wider corporate commitment, the Bridgestone E8 Commitment, which defines the value the company promises to bring to society, customers and future generations in eight focus areas.
Emilio Tiberio, Bridgestone EMIA Director of Operations and Technical Director, commented: “Life is a journey and at Bridgestone we are committed to making it safe. The latest studies in commercial accidents show the magnitude of the work that still remains to be done. Driving should be a pleasant and safe experience for everyone, and Bridgestone is committed to supporting this through various projects and cutting edge products, such as the new Bridgestone Turanza 6, which offers greater safety and performance to drivers, allowing them to maintain control, even on wet roads.