Thursday, February 2, 2023

Three Google algorithm updates that will take effect in 2022

The biggest SEO trend in 2021 was the Google algorithm update. In fact, there were so many updates in the second half of the year that we’re still holding onto analysis to find out which updates affected what.

In addition to back-to-back and overlapping rollouts, some of last year’s algorithmic updates are going to make a big impact in 2022. In this article, we are specifically looking at three updates that will play a significant role in the search. Upcoming year.

1) Multitask Unified Model (MUM)

Google began rolling out its Multitask Unified Model (MUM) technology in June 2021, which is essentially an upgrade to part of the algorithm previously powered by BERT. When Google announced the new technology, it said MUM is 1,000 times more powerful than BERT and it previewed a host of upcoming features made possible by the latest breakthroughs in AI.

Keep in mind that it took several years for BERT to fully mature, so the impact of MUM is likely to increase over time. Google has already rolled out one of these features in passage indexing and we expect to see more in 2022.

MUM will improve Google’s ability to understand more complex queries, and the search giant has also teased the following features:

  • Visual Search via Google Lens and Image Recognition

  • Translated results from multilingual content

  • Subtopics for users to explore topics without typing additional questions

  • A ‘Things to know’ section highlighting key details of the topic users are searching (similar to the ‘People also ask’ section)

  • ‘Refine this search’ and ‘Expand this search’ feeds to let users delve deeper into topics and return to more general results without changing their search query

  • Better understanding of misspelled words

  • Better understanding of key moments in video content

If you want to see everything that Google has teased regarding MUM, everything published so far is covered in these three blog posts on keywords:

2) Page experience and core web vitals

After a year of anticipation, Google rolled out Page Experience Signals in June 2021, combining several existing signals with three new core web vitals signals.

Page Experience rolls all of the above signals into a ranking factor for Google to score the user experience of individual pages.

There are three core web vital signals:

  1. It’s loading: It only refers to loading time, though Google is changing the way it is measured with a new standard called Largest Contentful Paint (LCP).

  2. Interactivity: Using a new standard called First Input Delay (FID), measures the response of interactive elements (such as links or buttons) on your page after users click on them.

  3. Visual Stability: Using a new standard called Cumulative Layout Shift (CLS), detects the movement of elements on the page after they are loaded and any instability caused by it.

Although the Page Experience Update has already been rolled out, Google has always said that we should expect more changes in the core web vitals. In the meantime, Danny Sullivan has hinted that it’s another update that could become more important over time than we’ve seen in the past with one of the hints involved: mobile-friendliness.

3) 2021 Core Update

Google released three core algorithm updates in the second half of 2021, with back-to-back updates in June and July and a surprise update in November – just as the festive season began with Black Friday.

During the update, websites and pages often considered ‘your money or your life’ (YMYL) were the hardest hit, suggesting that the EAT algorithm is playing an increasingly important role in the update.

If you’re unfamiliar with the terms EAT and YMYL, here’s a quick refresher for you: a no-nonsense guide to EAT and what it means for marketers.

Given that EAT and YMYL first began to make an impact in a key update in mid-2019, it’s telling that Google’s expectations for content quality remain high-demand, and there’s no sign of it stopping in 2022. are not.

Dave Colgate, Head of SEO at Vertical Leap.


Nation World News Desk
Nation World News Desk
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