For Generation Z, TikTok is the source from which to receive information, up-to-date with what is happening in the world and post information about everything.
And it happened that this network of meteoric growth, especially among the youngest, became his network of social relations. It’s your “new Google” with all the risks that brings with it.
The Chinese platform is a place of reference that our young people trust with the context of the information they are looking for, with pain affecting the results that the powerful TikTok algorithm offers them.
The format is based on short films of less than a minute, made in uninformative locations, and often developed, with peers in the sound they connect with, without television art or elaborate pieces. found on other platforms, such as YouTube or Instagram. ‘Generation Z’ trusts in the one on one that this social network offers them.
This trend is more and more widespread and at great risk, because if the search for information is reduced to what TikTok contains, young people are unconsciously immersed in a bubble of information even smaller than a large Google search, limiting perspectives and further aspects. received through inquiries and situations of possibility and ability to form a certain idea about their areas of interest.
We often think that those young people who were born into an advanced digital society have a much higher level of knowledge than their parents, and that they are the ones who taught their parents how to function in it.
However, the fact is that the necessary digital literature is significant in many important ways, including learning to search for information beyond social networks, and by limiting deactivation algorithms, deleting historical searches or learning to locate relevant information sources.