In an effort to improve the player experience, Timberwolves and Lynx hired Marquis Watts as their director of experience for the organization.
He will work “in both basketball and business operations, with a focus on the experience of the best players and transforming the organization into a destination for talent,” according to the organization.
New co-owners Alex Rodriguez and Mark Lohr have paid great attention to this since they joined the company. Rodriguez has understood the value of player convenience since his Major League career.
“First of all, you need to understand the players, both in baseball and in basketball, especially the NBA, as a league that is run by players. And when it comes to having the best in class, from coaches to management, to, believe it or not, like shower heads, right? ” Rodriguez said to the media day, referring to the TV show “Ted Lasso”. “The smallest details matter. It’s club food, right? This is the bus they ride on. This is the plane they fly on. In all these little things, we have the opportunity. If you collect these little things, they become really big things. Medical department. We want to be the best in the class in general. This will take a long time. ”
Most recently, Watts served as President of Brand Strategy for Klutch Sports Group. While at the agency, he worked closely with players such as Timberwolves strikers Josh Okogi and Anthony Edwards, as well as many other NBA players.
“The steering group here in Minnesota is serious about building a world-class organization,” Watts said in a statement. “There is a lot to discover and explore in cultural and practical terms for our players and community. This is just the beginning, and there is still a lot of interesting things ahead. ”
The Milwaukee native played college basketball for the Minnesota-Morris team. This spring he will begin his work in the organization.
“His unique expertise in brand strategy and athlete engagement,” Timberwolves and Lynx CEO Ethan Casson said in a statement, “enables us to make Minnesota a place for top-tier players.”