It is a phrase that identifies a product or service. Learn how to create one that your customers will remember and repeat over and over again!
by entrepreneurial staff
Within marketing tools, the slogan is one of the most powerful, as it helps increase the level of recall among consumers and differentiate itself from the competition.
It is derived from a Scottish Gaelic word meaning “war cry.”
For a slogan to be successful, you need to be clear that it will represent a constant reminder of your business. The success of a slogan is seen when customers or potential customers repeat it over and over again.
A good slogan should have a maximum of eight words, clearly identify the product or service, and highlight the benefits that make it special. It is a phrase that captures, defines and synthesizes the conceptual idea of your product or service in a few words.
Here are some tips when thinking about your new slogan:
Highlight your properties compared to the competition
Think about what are the ingredients that are not in the products or services of the competition? And make up a phrase that represents it.
basic and concise
To create a slogan that’s hard to forget, use metaphors, images, rhymes, rhythm, and other elements.
A good resource is word games. You can also use popular phrases and give them a twist to suit your product.
Consider that from a marketing point of view, a long slogan does not produce the desired effect, as it increases its linguistic and syntactic complexity. So, if it’s not short and memorable, it’s not a slogan.
Create brand rhyme with slogan
This is a technique that has been very successful, it is called the “incorporated brand” rhyme, and it involves that the product rhymes with the brand phrase.
Brand as an implicit concept
In this case, the slogan goes “without an incorporated brand” and is implied in the brand. A good example is: Breakfast of Champions (Kellogg’s Corn Flakes)
Briefly explain what the brand does
“If it’s Bayer, it’s good” is a slogan that describes what the brand does and even the targeted profit it’s promised.
Don’t forget that to develop a successful slogan you need to have a comprehensive knowledge of the business you want to promote, handle the advertising language well, and the direction you are headed.
Check out the contest and other great catchphrases that’ll better help you create your own.
This News Originally From – The Epoch Times