Tuesday, November 29, 2022

Tobias Forge explains why Ghost critics are ‘good for business’: ‘Keep talking. It’s a good thing’

Tobias Forge recently remarked that he has nothing against Ghost critics, saying people “who have a problem with the band” but keep talking about it are “good for business”.

Following the release of his latest studio album, Impera, earlier this year to great success, Ghost has become a mass phenomenon in the realm of live events. And while Ghost’s music has undeniably proven to have quite a broad appeal, it’s also led to frequent debates about what genre to label it in, and accusations that Ghost isn’t (enough) “Metal”.

During a recent interview with Elliot In The Morning, Forge was asked if seeing people talk about Ghost like that made him angry. The musician replied: “No, definitely not angry. It’s not my problem, really. I don’t mind people making a big deal out of it.”

He added : “Today, most things are assessed by activity. Activity on Spotify, online activity – whatever – whereas 30 years ago it was sales: a record sold was a unit and we counted it. But today it’s all about content and activity.”

Forge concluded by noting that such conversations only contribute to the aforementioned activity, and therefore only further the growth of the group: “People, especially those who converse about how bad they think we are – that adds to the activity. So it’s a good thing [rires]. So keep talking. This is a good thing. This is very fun.”

On the other hand, at the beginning of the week, Ghost fans crashed Spotify Live’s servers causing the group to cancel their appearance.

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Ghost’s fifth album, Reigns, arrived on March 11. The latter sold 70,000 album-equivalent units in the United States in its first week of release and landed at number two on the Billboard 200.

Moreover, Impera ranked #1 in Germany and Sweden, #2 in the UK, the Netherlands, Belgium and Norway, #3 in Australia, #5 in France and Ireland , and No. 20 in Italy.

In addition, the group has gained further popularity lately. thanks to her song Mary On A Cross which was massively shared on TikTok. The song was featured in a wildly popular edit of Stranger Things (the Netflix series), which helped the band expand their fanbase beyond the borders of the rock community.

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