Tuesday, September 27, 2022

Top 10 best-selling cell phone brands in the world: Samsung and Apple continue to lead

The drop in cell phone demand – although it is negligible in volume – is a wake-up call for mobile industry, This oscillation, which at this time Don’t impress major manufacturersis at their epicenter decline in sugar production, The massive wave of which has already reached the world markets.

Thus, the global shipments of smartphones totaled 293.7 million units, a 3.2% decrease compared to with the same period of the previous year and Loss of 4.6% compared to the previous quarter.

Although growth slowed to 13% in the first quarter, shipments fell 601.4 million units Maintaining a negative trend for two consecutive quarters – according to Omdia data – in the first semester.

“Sluggish demand and inventory buildup have caused suppliers to reevaluate their strategies for the rest of 2022,” said Canalys analyst Runner Björhovde.

According to Omedia, market share.


According to Omedia, market share.

Then Best selling cell phone ranking in the world in 2022.

Samsung still leading

The Samsung Galaxy S22 was widely accepted.


The Samsung Galaxy S22 was widely accepted.

As with any volatility, there are some brands that are safe from shock, as in the case of Samsung. South Korean firm continues to lead the table comfortablywith shipment of 62.2 million teams In the second quarter, on a portfolio basis covering all categories.

“Samsung is due to increase shipments Strong sales of low-end modelssuch as the Galaxy A13, but to the great acceptance received by its flagship Galaxy S22 series”, admitted Omdia’s manager Jussie Hong.

To reach these figures, the company had to solve some problems with production and normalize the supply of parts. Since the post-pandemic stability in the mobile industry is still very fragile.

iPhone on Prowl

iPhone 13 Pro and Pro Max, top of the range.


iPhone 13 Pro and Pro Max, top of the range.

Apple, unlike its competitors, operates only premium equipment. That is to say that it does not consider other categories. This strategy works very well for him, because 48.9 million units shipped, just 13.3 million less than its direct rival.

Its market share fell from 18.3% in the first quarter of this year to 16.6% in the second. Even then, increased 2.3 percentage points from 14.3% in the second quarter of last year.

The demand for the iPhone 13 series remains strong despite the fact that it has been on hold for almost 10 months. Unlike its predecessor, the 12 series, which failed to gain a foothold in some markets.

After almost two decades, where the company was dedicated to launching minimalist phones in white, black and gray with glass and aluminum, this year, variety of colors (Alpine Green, Pink, Midnight, Star White and Red) were uploaded to the iPhone and it was a big boost.

Moreover, the launch of iPhone 14 at the end of September is expected to increase the sales percentage during the previous quarter. Above all, if it adds new features both in design and hardware.

Chinese brands, in decline: Xiaomi, Oppo and Vivo Top 5 . fulfill

Xiaomi 12S Ultra, a great launch of 2022.


Xiaomi 12S Ultra, a great launch of 2022.

Supply chain delays had an impact on the top middle tier provider, Chinese companies, which monopolize a large part of this market thanks to their extensive catalog of smartphones, were the most affected.

To this should be added the economic problems in China, which led to a loss of consumer confidence and increasingly intense mid-range competition, according to Canalis and Omdia’s analysis.

Shipments recorded from major equipment manufacturers in China negative double digit growth During the first 6 months, compared to the previous year, which translates into less supply worldwide.

“Due to the domestic economic slowdown, people are worried about falling income and unemployment. Weak consumer confidence has put pressure on providers. Even the hype could not bring the market back to Q2 2021 levels”, warned Toby Zhu, an analyst at Canali.

, year-on-year growth of Xiaomi, Oppo and Vivo -The latter under the umbrella of BBK Electronics – third, fourth and fifth place, registration drop by more than 20% In the second quarter, which is much more than a concern in this context.

Xiaomi, which presented the most daring and sophisticated devices like the 12S Ultra, barely billed 39.4 million units In the second quarter, a figure that ends with his climbing prowess.

Oppo’s shipments, which threatened to hit the country with Vivo a few months ago, rose slightly from one quarter to another, but fell nonetheless. 20.9% and 21.5%respectively, as compared to the corresponding period of the previous year.

This is indicative of the problems that Xiaomi and Oppo experienced last year with component shortages and a significant increase in their purchases for safer parts.

honor, wonder

One of the exceptions is Honor, a former Huawei unit, which recorded a rebound in its shipments – in the second quarter they totaled Rs. 15.1 million units- Though it is still much less than the amount initially stipulated, it is still a work in progress.

Like Honor, which announced its first foldable, the Magic V, it focused its artillery on the Chinese domestic market, unlike Xiaomi, Oppo and Vivo, who decided to export part of their production, thereby improving their results. Happened.

Huawei Technologies sold its Honor unit to a consortium of agents and distributors in December 2020 as US sanctions crippled its phone sales.

Realme takes the seventh stage with the fall of 8% year-over-year in the second quarterThe first after a steady increase since the third quarter of 2020. The main is to be found in intense competition in China, as it is the firm’s main market.

Motorola dominates Argentina

Motorola Edge 30, the latest launch in the country.


Motorola Edge 30, the latest launch in the country.

Motorola, in eighth place, is still enjoying the impact of LG’s phone recall as it was its biggest rival with which it shared a high degree of similarity. Thus, he managed 19.8% increase.

in Latin America, especially in Mexico and ArgentinaThis growth took place throughout 2021, where it led the entry-level segment with the Moto E family and the launch of a new generation of the Moto G family, which allowed it to establish itself in the mid-range with multiple models .

In the IDC Mobile Phone Tracker 4Q21, Motorola achieved a historic milestone in Argentina and was able to fight Samsung on equal terms. During the October to December 2021 quarter, it rose to the first position with more than 45% market shareSomething that hadn’t happened since 2005.

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