Total fees paid by Galway Agency to influencers will reach $100 million by year’s end

He said that to date, his firm has worked with nearly 150 brands and more than 10,000 creators — and its influencers are on track to earn a total of $100 million in fees by the end of this year.

One of its successful campaigns has been with Watford FC footballer Ben Foster and Irish clothing brand Jim + Coffee.

“Apart from being a footballer, Ben also has a very successful YouTube channel. He is also big into fitness, and is a huge coffee fan. The partnership meant a lot, and it worked out really well,” O’Flaherty said.

Other brands his firm has worked with include Audible, Squarespace, Harry’s, Skillshare, Function of Beauty, Ritual, Native and Morning Brew.

The Galvanian entrepreneur has appointed Derry native Ross Brown as the Managing Director of the firm. A graduate of the University of Strathclyde, Brown previously worked in content and digital marketing for several firms in London before setting up his own content marketing firm there. He spent more than four years at Centus, where he was its third employee.

“About 95 percent of our business originates in the US. This is where the brands we work with have the biggest budgets. They are a mix of apps, e-commerce, tech and tech services as well as direct-to-consumer brands,” O’Flaherty said.

“Most of our influencers are on YouTube. Revenue comes from sponsorships of branded content, and there is also some product placement. This is the formula that has enabled us to deliver the best results.”

O’Flaherty initially worked as a manager of influencers, but in 2017 had to pivot to helping brands with their influencer marketing.

“We are now focused on helping our brands and content creators earn crores of rupees in the years to come,” he added.