Despite the challenges faced by the automotive industry and which were stable during 2022, Toyota exceeded expected sales targets while maintaining continued growth. Even without its target, the company also managed to solidify itself as the third unitary brand in Mexico with an accumulated market share of 8.9%, a result of year-end sales of 96,387 units, of which 18.7% were electric hybrids. , which strengthens its leadership in electrification and contributes to the global strategy of carbon neutrality.
,2022 has been a challenging year for the industry due to supply chain issues. However, at Toyota, challenges have made us stronger and pushed us to seek new options to be more strategic; Without losing sight of the fact that for us people come first.We appreciate the support and loyalty of our customers, the trust of our distributors and the teamwork of our associates as without their support the results achieved this year would not have been possible.commented Gerardo Romero, vice president of operations for Toyota Motor Sales of Mexico.
Toyota’s top five best-selling models in 2022 were:
- hilux con 20842
- RAV4 Thief 12,074
- Yaris SD with 10,415
- with Corolla 8.962
- go ahead with 8801
The 2022 launch was headed by the Corolla Cross and the Rise, which join the mini SUV segment. The Avanza also arrived in a completely facelift to enhance its leadership among multipurpose vehicles. Also, for Mexican collectors and enthusiasts with a passion for adrenaline, the GR Yaris is back with a special edition of 100 units, now with the integrated circuit package. For the second half of the year we got to know about the new generation of Yaris sedan, better suited to the current lifestyle of young customers, and finally, proving that power and style are not co-extensive with electrification, the Tundra and Sequoia Are fully electric in Mexican territory. hybrid.
Last year, on the other hand, was a very special year for Toyota as it celebrated its 20th anniversary in Mexico and confirmed its transition from an automotive company to a mobility company. Within the framework of this event, it presented its electrification strategy, the results of which for 2022 already reflect the strong efforts directed towards it, this year the brand exceeded 100,000 electric hybrid units in Mexico, from January to December managed to commercialize. 17,968 vehicles with this technology. Currently, the company has seven hybrid electric vehicles for the Mexican market: the Prius, Camry Hybrid, Corolla Hybrid, RAV4 Hybrid, Sienna and its recent launches the Sequoia and Tundra.
Looking to the future, Toyota aims to create happiness for everyone, both in Mexico and the world, and to achieve this it is clear that reducing CO2 emissions in the shortest possible time is critical. For this reason, the company’s strategy sees electrification as a necessity for achieving carbon neutrality.
“For Toyota, starting the path to electrification in Mexico has been a source of pride since the launch of the Prius in 2010. After 12 years, we are excited to have sold over 100,000 electric hybrid units, bringing the total number of vehicles to over 700,000. decreased. tons of CO2 in our country. Thanks to the acceptance of our customers, we currently have 7 hybrid electric vehicles in our region, and we are working to expand our offering in these technologies for this year will continue.” Commented by Guillermo Díaz, President of Toyota Motor Sales and Lexus de México
With regard to pre-owned, the company projects sales of 7,668 vehicles during 2022 and has crossed over 80,000 units since the launch of the program in 2007.
As if this were not enough, during 2022 Toyota also remains faithful to its commitment to the communities where it has a presence, through initiatives such as thinking globally and acting locally toyota driving a better mexico which honored three civil society organizations (MOVAC AC Paso Verde AC and Vientos culturees AC) that contribute to improving the quality of life of the most vulnerable Mexican communities; And they reaffirmed their vision for inclusive mobility and a better future for children as they complete eight years as Teletone partners in Mexico.
To strengthen the brand’s contribution to our country, it also presented the Fundación Toyota México, as the first leading cause in the environment, bringing together the company’s actions in environmental, social and corporate governance (ESG) matters. will promote. Conservation of the jaguar, puma, jaguarundi, tigrillo and ocelot, five of the six endangered cat species living in Mexico and whose habitat is the Lacandon jungle.
Undoubtedly, the 2022 results allow the Japanese company to think about maintaining a steady growth towards 2023, for this reason they have set a target of surpassing the sales achieved during 2022, and in units sold Close to 20% are hybrids. companies, which will allow them to continue adding to their electrification strategy.