Toyota’s new bestseller is on the way. The Japanese brand announced the start of production of the new Toyota C-HR, the second generation of one of the most successful commercial models, as well as the first battery assembly line in Europe.
Toyota has begun production of its next best-seller, the new Toyota C-HRthe second generation of a model that sets a new reference in terms of design in the C-SUV segment, the most competitive in Europe and one of the most important in Spain.
Following the style pioneered by the first Toyota C-HR, the second generation gives a twist to that characteristic coupe image. Since its launch, the Japanese SUV has maintained good commercial results throughout its life cycle, exceeded 800,000 registered units.
During all this time, Toyota’s market share in Europe increased from 4 to 7%. Until now in 2023, although the last year of commercialization, the first generation of C-HR amassed 16,511 copies sold and it is the fourth best-selling car in Spain, after Dacia Sandero, Seat Arona and Peugeot 2008.
Toyota has just begun production of its next best-seller
The new Toyota C-HR comes with a fully electrified range of engines, consisting of four options: in hybrid models1.8 and 2.0 liters, another model 2.0-liter hybrid with intelligent all-wheel drive (AWD-i, intelligent All-Wheel Drive) and un 2.0-liter plug-in hybrid.
This electrified range offers a unique proposal in terms of technology and design that can meet the needs of different types of customers while helping them reduce their CO2 emissions.
In addition to the start of production of the new Japanese best-seller, Toyota announced a new investment in 308 million euros to modernize to modernize the production lines of Toyota Motor Manufacturing Turkey (TMMT) and able to deal with the progress of electrification.
This new investment includes Toyota’s first plant in Europe dedicated to the production of plug-in hybrid cars in Sakarya, which has reached 2.5 billion euros.
The batteries are assembled in Europe
The new investment allows TMMT to further diversify production: in addition to the Corolla Sedan and the new Toyota C-HR Plug-in, the Turkish factory will gather. first time in Europe batteries for plug-in carswith a capacity to assemble 75,000 units per year.
According to Yoshihiro Nakata, president and CEO of Toyota Europe, “the ability to create a plug-in hybrid version with batteries assembled on the continent will continue to expand Toyota’s range of technologies in front of its goal of 100% CO2 reduction throughout its. range. of vehicles in Europe1 by 2035”.