Toyota is clear about its position on electric cars: “It's not the solution”

Toyota coche hidrógeno

Toyota’s attitude towards battery electric vehicles is very important. The famous brand has not expressed much interest in servicing this mobility system. Little research and experimentation, little presence in the niche market of electric cars, are important indicators of their restraint and conviction.

Only 1% of Toyota’s total production in 2023 will be electric cars. The fact that the Japanese brand led the world of hybrids 20 years ago is astonishing, having shown itself as an innovative force in automobile mobility.

What are Toyota’s plans regarding changes to mobility systems?

The famous brand proceeds with caution. Knowing that the problem of finding a good place in the electric market lies in price, it proposes to face that obstacle. And it does so at a pace that is much slower than some of its historical competitors.

But moderate speed is not synonymous with a lack of interest in building electric vehicles. At this stage of development, with a view to improving prices without compromising on quality, Toyota is working on a new electric platform.

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Some of the electric models the company has made so far include the eTNGA modular platform., an acronym that means “New Toyota Electrical Architecture” in Spanish. This system was released in the Toyota bZ4X. It is a very versatile platform that allows you to use batteries of different capacities and other modifications to adapt it to different models.

Toyota is now testing a new electric platform to replace the eTNGA, Which, due to its manufacturing cost, puts the brand at a competitive disparity with other manufacturers.

With this new architecture, which will be accompanied by a change in production, Toyota tries to reduce costs significantly., This will help it establish itself in the competitive market in which BYD and Tesla top the list. New platform has been announced for 2026.

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Is Toyota’s interest in hybrid cars still valid?

Yes, OK The presence of electric vehicles is increasing in the world, a point of stagnation came in the year 2023 which worried European manufacturers, The expansion of Chinese vehicles, which are sold at prices with which it is very difficult to compete, worries European brands that are struggling to reduce their costs.

On the other hand Electric charging infrastructure is lacking and does not meet the needs of users. For example, in Spain, one of the main problems faced in the sale of electric vehicles is the mistrust regarding their autonomy with respect to the existing charging points in the area. In 2023, barely 23% of the target of launching 45,000 charging infrastructure has been achieved.

The Spanish situation is repeated in different parts of the world. Strategically considering this market reality, Toyota will continue to bet on other systems as well.

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Diversification is Toyota’s strategy

Toyota’s president has said he is confident that The future of mobility will not be marked only by battery-powered electric vehicles, You take the risk of estimating that it will stabilize at 30% of the market. The 2023 data seems to prove them right, at least for now.

Whatever has been seen, Toyota is committed to diversifying mobility systems, with the understanding that they will co-exist in the market with battery electric systems., Thus, it continues to manufacture hybrid cars, experimenting with fuel cells and internal combustion powered by hydrogen.

Toyota maintains its conservative stance while exercising caution and follows the principle of “not putting all your eggs in one basket” accepted in the business world.


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