Toyota has an idea to make it Cars are more eco-friendly — and that doesn’t include the production of new electric vehicles.
Toyota CEO Akio Toyoda has announced that the company plans to use a “transformation” strategy that includes Converting older cars to more sustainable models replacing some parts reported by associated Press,
At an industry event on Friday, Toyoda, the grandson of company founder Kiichiro Toyoda, explained that Toyota is looking into efforts to incorporate sustainable technologies such as fuel cells and electric motors into older cars. Accelerating the industry’s drive toward electric vehicles,
“I don’t want to leave any car lover behind,” Toyoda said at the Tokyo Motor Show.
The proposal is a significant step forward for Toyota, which has lagged behind its competitors in the adoption of electric vehicles.
The company has faced increasing criticism for a lack of commitment to electric vehicle production, the high cost of manufacturing the cars and a reluctance due in large part to Toyoda’s insistence that some markets, particularly the U.S. not ready for themas published wall street journal,
Instead, the company has sought alternatives in the form of hybrid cars running on a mixture of gasoline and electricity, and cars powered by hydrogen. Although Toyota has established itself as a leader in hybrids, the company’s dedication to the model has led some to believe that it has become a means to stop the broader push toward electric.
as explained Electricwhich tracks the development of electric vehicles, Toyota generates less than 1% of US sales from non-hybrid zero-emission vehicles and “has the least developed supply chain to reduce carbon emissions.”
In the act, Toyoda declares that, although “regulations have caused a race to roll out electric vehicles as quickly as possible”, this is not “Toyota’s vision”, according to wall street journal,
Despite its hesitation to adopt EVs, in December 2021 the company set a target of selling 3.5 million EVs per year by 2030. At that time, Toyota also committed that all models in its Lexus lineup be electric in the US, China and Europe. By 2030.
“It will be difficult, but it is something we will have to do,” Toyoda said in December 2021.