as expected Toyota retained the crown as the brand selling the most cars last year in 2022 But, like the market in general, it registered a shortfall in units compared to what it would have achieved in 2021.
a) yes, Toyota managed to sell 10,438,024 units in 2022adding to them Daihatsu and its Hino Truck Division, Which meant a slight drop of 0.1% compared to the achievement achieved in 2021, but still it remained the leading brand in car sales in the world.
- The title is Toyota’s third in a row It achieves this for its worldwide performance, although it must be said that it fell short in its two main markets: Japan and the United States. In the first Toyota managed to sell 1.9 million units, a decline of 9.6%.
- It sold 2.1 million vehicles in the US during 2022but it represents a decline about 10 percent Compared to what Toyota did in 2021. This allowed General Motors, whose sales grew 2.5% in that market, to return to first place and the Japanese brand had to be content with second place.
- However, both offset the decline Toyota exports up 2.3 percent achieving 8.58 million units with strong demand in Asia,
- In December, Toyota’s production fell as a shortage of microchips limited its number of units. The brand is hopeful that the situation will improve this year.
rear of toyota quedo Volkswagen Group that reported sales of 8.3 million vehicles in 2022That’s going to be a gap of over 2 million units against Toyota and reporting a shortfall compared to the German firm in 2021. The decline was 7%.
Third place on the podium will be defined as a ‘photo finish’ Allianz Renault-Nissan Mitsubishi Which secured the third position in 2021, had compromised its position in 2022 in the face of a formidable performance by Korean conglomerate Hyundai-Kia. The latter could become the fastest-growing producer last year and capture that new move.
Why did sales drop?
For Toyota, like almost everything else on the market, sales during 2022 did not exceed 2021 levels after the microchip crisis, Disruptions caused by the COVID 19 pandemic in China and logistics problems at the beginning of last year.
But most automakers expect the crisis in microchips and other components to Fall in the second half of 2023.
China is the world’s largest market for car sales, With significant growth in 2022 and demand to remain as the largest exporting country in 2023 Japan, the second is still USA but fell faster than in 2021 why Sales in Europe continued to decline last year.