Tuesday, June 6, 2023

Toyota shares the Prius’ plan to increase its market share this year

David Caro, Marketing and Corporate Manager of Toyota del Perú, told gestion.pe that they are investigating to confirm that their product will continue through different conditions.

“This year we estimate that the market could close to around 182,000 units and as Toyota wants, it aims to achieve around 38,000 units to achieve an estimated 20.9% market share,” he said.

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“To this end, the support of our product portfolio with hybrid vehicles and highlighting the value chain with products that are available for our use, such as: Toyota certified used vehicles, mobility service and our support products such as exclusive financing, special insurance, , special prepared maintenance “, he said.

He also said that the challenges this year are looking for the sales of the entry segment and friendly agreements. “We are completing the SUV line with a new model, the B SUV, to serve all customers. With this new model we are already meeting the demand of customers who want a vehicle that is between the Corolla-Crux and Raize models”.

It should be noted that now the largest segment of the car market is SUVs, which represent 42%. “And speaking of our sales, SUVs represent 30% of our total sales.”

As for the options, he commented that in the private segment in recent years there are mainly SUVs. “The best selling model was the Rush, reaching 4,018 units in 2022.”

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It sold the most

At another time he commented that the best selling vehicle brand last year was the Hilux in the ligoo segment.

“This vehicle is in great demand in the various productive industries of the region, such as mining, construction, transportation, etc. In 2022, Hilux will be sold at twelve 957 units, representing 37% of Toyota’s sales, he explained.

In terms of financing facilities, he specified that the vehicle credit is the most prevalent option for customers. “In the car market, the banks with the biggest financing in vehicles are BCP, Santander and MAF Peru.”

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Operational and financial lies

At another time, Caro explained two types of leasing: operating and financial leasing.

“In the case of operational leasing, we sell these companies to leasing companies that in turn carry out the leasing work (vehicle, maintenance, insurance, others) for companies that need this. Sales to leasing companies are about 30% of our fleet sales,” said the executive.

Whereas, in financial leasing, these operations are carried out through financial transactions. “This type of operation represents 10% of our sales class.”


Toyota’s market share was 20.4% in 2022. Sales leading in the car sector.

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