As the memory of the pandemic fades, the hospitality industry has begun to transform, moving away from preconceived notions of what travelers want to experience. Thus, as the luxury segment continues to grow, so do its expectations. Based on experiences that create happiness, positive from all angles and with the full awareness that every moment counts and should be enjoyed.
In the future, travelers will be even more sensitive to ethical and sustainability issues, as well as more cautious and demanding of service promises. For this reason, the decisive players in the world tourism industry have acquired the best technologies to respond to these demands. For them tomorrow is today; This was said during the meeting “MarketHub Americas 2023 by Hotelbeds”.
Artificial Intelligence (AI) and advanced technology will be its top strategic priority This year, as revealed by a survey applied to hotel managers within the framework of the program organized in the Mexican Caribbean.
The enthusiasm for these concepts is linked to the wide scope of its application and the benefits it can bring. specialist in high tech put together revealed that AI uses algorithms and mathematical models to process large amounts of data and make decisions based on patterns and established rules through machine learning.
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With the help of AI, luxury hospitality can enhance the personalization of the travel experience, It’s easy to update customer preferences from the moment they start searching for a destination.
In other words, it is possible to anticipate the combination of services that they will offer and, of course, the most outstanding details that will have to be ready when the guest arrives at the property: contactless check-in; a room with sensory perception (air conditioning, lighting and even fragrances) according to your preferences; and itinerary tailor made.
Gonzalo Del Peone, Group President, Americas and Global Commercial of the Inclusive Collection (part of the World of Hyatt), He explained in an interview that, in recent years, the firm has taken steps to offer contactless interactions, relying on digital keys for food menus, SMS and QR codes, and digital applications.
“This time, We are focused on developing our digital platform to create a more streamlined process when booking, including displaying the best room rates and the ability to book and pay for additional services.Like spa treatments and transportation in mobile apps,” he explained.
in view of Nicolas Huss, CEO of Hotelbeds, The new technologies that are coming to the market will only increase.
“There was a time when product, communication or marketing strategies were created in a standardized and repeatable manner that served the entire world. Then came automation and the early capabilities of ML (machine learning) and AI, which focused more on segments of the audience. And now AI has taken personalization a step further, with a model that knows what I want as a user and how I like to travel, giving me options tailored to my individual needs.”, he explained to Forbes Life.
He explained that luxury hotels can use augmented reality as a differentiation tool to attract travelers, allowing them to “try before they buy”, look inside the property and even book. First its DNA is allowed to be felt. “This type of intuitive UX (user experience) design is only limited by how far one’s imagination can go”Pure.
Metaverse to promote destinations, hotels and theme parks, use of NFTs for exclusive access to unique events on and off properties, Also ChatGPT is also considered a useful tool in high level hospitality.
Even then, Paula Felstead, Director of Technology and Operations at Hotelbeds, He emphasized that there is a need for continuous personal investment by all the players in the tourism ecosystem globally. He added: “But also collectively, if we want to achieve that frictionless travel, that connected and personalized travel.”
and insisted on Technology is like an iceberg: “Everyone is focusing on the shiny white top stuff, of which chatbots are probably the top. However, there is a long way to go and threats remain to be addressed in terms of cyber security.”
To envision the future of travel, he concluded, is to look at the whole picture, and this includes airports, train stations, local and destination transfers, hotels, experiences beyond the property and even the return home. Is. This is making luxury the true synonym of having time and something else: life.
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