A year ago, Uber announced it was looking to expand its borders. Avoid being an application for taxis or where to find drivers for city trips and become a transversal space where to book tickets for a concert, for example.
The service was called Uber Explore and was tested in Madrid. By collaborating with OpenTable and Foursquare, it was possible to reserve a table for dinner, consult restaurant reviews and ratings, and request a driver without ever leaving the same location.
And the coming months will serve to deepen the strategy.
A cruise around greece
For the time being it will be available to visit in Greece and specifically on the beaches of Mykonos. As confirmed by Uber CEO Dara Khosrowshahi during a presentation of the new services to investors, the company will expand the reservations available within its digital space for cruises through Greek waters.
The aim is to further tap the tourist vein in the area. Thus, customers will be able to book their own trips to visit the beaches of Mykonos, but in addition, hotels will have the possibility to pool all trips requested for their guests into a single account and pay the final amount. will be offered. Payment by the end of the month.
The move will come with a number of services trying to take advantage of family lawsuits. The new service is already available and it’s called Uber Families. It allows you to create multiple profiles from the same account so that all trips are charged to the same bank account, but parents can control the spending of minors and their location in real time (when they are in the car) Or what time they have reached the destination.
With this family plan, the company will also introduce the possibility for different profiles to add items to the same shopping list, which can be requested through Uber Eats. In addition, users in the United States and Latin America will also be able to try a pilot test designed for teens between the ages of 13 and 17. This age profile will be able to record trips in audio and filter the demand for drivers for the best drivers.
All these new services maintain the company’s strategy of product diversification. In the United States, for example, it has tried to become a major player in logistics, although the results have not been as expected.