2023 will be the date when the whole world will know the winner of a brawl that will change the game forever. UEFA Vs. The Superliga, a battle where the United States has been winning territory for months.
It is this great quote that will define not only the future of European football, but the future of the entire pyramid that makes up the sport on five continents., Between what the EU courts say in 2023 and what their words hope for after New CEO, we tell you why the United States is so important in UEFA vs. UEFA. Super League.
The story so far is more than familiar. The twelve most important clubs of the old continent jumped in a statement in the spring of 2021 where he announced what would be the new elite tournament in Europe and was born as a main opposition against the Champions League which will be inaugurated in 2024. Everything remained to be seen after protests from players, leagues and fans in the United Kingdom, but the Super League is still far from standing.
Since then we have seen how the bid has moved to the legal section, where it is expected that from next January the Court of the European Union will issue a decision, But as we say, both the sides of the board have not stopped moving forward and have set their sights on the area where they want to establish a presence. The United States and its community, whoever is chosen as the winner of the golden egg-laying goose in the controversy, may have changed the game as we know it.
target number one
The North American population is increasingly interested in football, as well as companies that are responsible for broadcasting throughout the 50 states. From a country where the latest moves from both UEFA and Super League are not free. that Real Madrid, Barcelona and Juventus have had to play each other last season It is not only with that tradition of boycotts received from the rest of Europe or visiting the United States in the summer, but also with His competition will be nil in the market as he wishes to show up in the Promised Land.
Las Vegas, San Francisco, Dallas and Los Angeles were paralyzed by the presence of these clubs, in whose delegations and unlike in recent years they currently stated Florentino Perez, Joan Laporta and Andrea Agnelli. If we keep in mind that JP Morgan is also behind the financial base of the tournament, it becomes easier to understand the equation in this regard.
But UEFA is reaching out to North America as well. Television rights sold in the US to CBS, Viacom and Paramount for 1,500 million euros In a contract whose main objective is to promote the unit’s new Champions League, represent a The record for Nyon and they understand that the fans of the old continent are not a market for exploitation, but one that will export a product to the United States that will innovate in 2023.
The Latino community, the growth of the MLS, and the purchasing power of the average citizen in the United States attract the attention of both UEFA and the Super League.Where in both cases and in silence they are preparing to take a step when the Court of Justice of the European Union delivers the verdict. United States, territory that has been disputed and distributed by the parties to the trial that would change the history and pyramid of the sport forever.