British supermarkets are phasing out the expiration dates of many perishable items in favor of better judgment by buyers. And while retailers claim the move will save customers money and reduce wastage, it marks a new turning point in consumers’ grim fight against runaway inflation.
Asda, Co-op, Morrison, Waitrose, Tesco plc and Marks & Spencer Group plc have announced the complete or partial removal of their traditional best-before and best-before dates. Preferential in some products, in some cases to use scannable codes that store employees can control to discard expired items.
Morrison started the trend by removing indicators from 90% of its own brand of milk and encouraging buyers to use the “sniff test” instead. Retailer Asda is the latest to make the change, removing the use-by dates on about 250 of its fresh fruit and vegetable products from September 1.
Supermarket chain Waitrose will remove the best-before-date on nearly 500 fresh produce items starting September including root vegetables, fruits and houseplants, while rival M&S will remove them from more than 300 fruit and vegetable lines in its stores.
With all supermarkets committed to reducing food waste, as well as its announcements of labeling policy changes, the co-op citing waste as the main driver, increased sell-by dates on own-brand yogurt. has been removed.
However, while retailers have attempted to portray the policy change as a measure of environmental awareness, the change comes against a darker background. United KingdomWhere the media have started suggesting that British people with inflation problems should consider eating expired food