The fashion magazine “Vogue” portrays Ukrainian First Lady Olena Selenska. It is being criticized.
Opinions are divided on the current cover of the fashion magazine “Vogue”. This includes Ukrainian First Lady Olena Zelenska, wife of Volodymyr Zelensky.
Dressed in simple, high-quality clothing, she sits on a ladder and looks at the camera. The shots were taken by star photographer Annie Leibovitz.
In the article, Olena Zelenska speaks about the emotional tension of the past few months and her belief that Ukraine will win the war. Actually, she is a reserved person and does not seek out the public. However, the war changed that.
From “mega likable” to “embarrassing”
The story received mixed reactions on social media. Some praise the inspiring story, the “mega-sympathetic First Lady” and the power of Leibovitz’s paintings.
Others ask what the subject is doing in a fashion magazine, or describe the photo shoot as “embarrassing.”
The judgment of the German-language press is also important. The Austrian “Curier” writes, “Glamour meets war – a strange combination”. Other media are even more explicit.
NZZ Bellevue: Do fashion and war go together?
For example, journalist Malena Rudder feels uneasy about completely staged images. War and fashion didn’t go together, says Ruder, even though Selensky deliberately gave herself a do-it-yourself look with her military green T-shirt.
“Vogue” addresses these contradictions, but does not address them. It is questionable when a report from a war zone also deals with the question of what fashion label a politician wears.
The images seemed promotional and were not entirely authentic, the journalist continues. Furthermore, Ruder wonders why photogenic politicians like Michelle Obama or Olena Selenska made it onto the “Vogue” cover, while this was not the case with former German Chancellor Angela Merkel.
Süddeutsche Zeitung: War? Make it fashionable!
Journalist Julia Werner’s remarks are snappy. Fashion may be political, but please isn’t in vogue everywhere. As the magazine’s reputation was fading, it would increasingly focus on politics.
But it doesn’t work. Rather, the break between Selenska’s “perfectly styled hair” and the ruins behind her is disturbing. This mix of war reports and home story in the article makes the glossy images even more disturbing. Although these should look like reportage, they are staged as a fashion advertising campaign.
Even from a feminist perspective, the photo series leaves a bitter taste, as the message is that the man is at war while the woman is “responsible for the children and the fuss,” Werner says.
World: Images of Resolution
Journalist Faina Voskanian is impressed by the footage of the First Lady with her husband. You can see the tension of the last few months on his face. At the same time, the recording conveyed a strong sense of solidarity.
While she doesn’t take a clear position on the pros and cons of the “Vogue” article, Voskanian mentions how the war in Ukraine has changed the fashion world: Ukrainian fashion designers have increasingly come to the attention of the West.