First it was literature and then technological progress paved the way for the inclusion of literary texts of all genres, first on radio and then on television.
Today the development of telecommunication provides new dissemination channels. We went from soap operas to radio soap operas and then soap operas and now through streaming to dramatic series.
Experts in the field attribute to Cuba the origin of this sequence, in which texts are recreated through voices and moving images. However, it was not until 1951 when the first television drama called “Your Life Belongs to Me” was broadcast in Brazil.
From there there is a strong marriage between Latin America and theatrical productions that would develop strongly in Mexico, Colombia and Venezuela, in addition to Brazil.
In our country, the telenovela reaches its “titanium wedding” and although after a drought in the production of these products, Venevision recently announced that it would return to the “soap opera”.
However, streaming technology was already being used to re-release Venezuelan productions
Soap operas became part of family training, to the point that in countries such as Mexico, consumption of these types of productions among children increased by 66% during the start of the pandemic in 2020 to March 2021, according to authorities alert That country
In the same year, a study published by Statista.com showed that 22% of Mexicans surveyed who watch open TV claimed to watch soap operas very often.
To learn more about the consumption of soap operas in Venezuela, we at Datos UN conducted a survey between Monday May 15 and Thursday May 18, which was disseminated through our website www.ultimasnoticias.com and our social networks. There was participation of 436 people.
A weighting factor was applied to the data obtained with respect to the data obtained by the 2011 Population and Housing Census. These are the results:
Do Venezuelans watch soap operas?
When asked whether they currently consume novels, the data shows opinion is divided, not a bit, which was received by 54.62%.
However, when we look at it by gender, we see that 59.22% of women said yes, while among men the option was no with 64.20% being the first.
When we move to age groups, we find that 57.69% people in the age group of 15 to 30 years watch serials. The option that 50.75% people in the age group of 31 to 45 years chose was not.
Refusal to watch these presentations increased to 60.77% in the age group of 46 to 60 years and they were not chosen by 72.84% in the group over 60 years of age.
Those who answered in the affirmative were asked whether they believed soap operas were a product of high consumption. 69.32% confirm this.
Do you like new productions?
We wanted to know what kind of soap operas they watch. There were three options: new, repeated or new version (remake). In general terms, 58.94% preferred new productions, 26.48% reruns of soap operas, and the rest reruns.
Looking at this data by sex, we see that 62.17% of females prefer new soap operas, while 32.06% prefer productions that are being repeated and 5.77% remade.
Among men, the taste for the new reaches 55.23%, the variant productions are in second place with 24.67% approval and finally the repetitions prefer 20.10%.
they like creole
We also wanted to know the country from which the theatrical productions they consume come from. Home-made products gained 35.78% approval, followed by Mexican (19.95%) and Turkish production with 16.84% preferences.
Colombian soap operas were liked by 14.99%, while those from South Korea and Brazil were chosen by 4.35% and 4.21%, respectively.
The list ends with productions manufactured in other parts of the world with a preference of 2.88% and US labels with 1% preference.
23.38% like Mexican soap operas. While Colombians, Venezuelans and Turks, in that order, are their favorites with just over 21%.
Submissions from the Asian country received a 4.90% preference, while the Amazonian country received a higher 2.35%. Those produced in other latitudes accounted for 2.20% and those produced in the United States by 1.84%.
Among men, the undoubted favorite is Venezuela with 52.34%. In terms of taste, it is followed by Mexicans with 15.88% and Turkish people with 11.19%. With a little over 6%, submissions from Colombia and Brazil continue to be in preference.
Productions from South Korea and other countries each received 3.69%.
By age we see that 46.67% in the 15 to 30 year old category prefer Venezuelan soap operas. Colombia and Mexico received 20% approval respectively.
While Türkiye and South Korea also got 6.67%.
In the 31 to 45 age group, Turkish productions take the honors with 30.30% approval. Mexicans are the second favorite to be chosen by 24.24% and Venezuelans are in third place with 21.21%.
15.15% of those surveyed liked Colombian soap operas. Soap operas from South Korea, the United States and other countries each received 3.03%.
23.44% of those surveyed between the ages of 46 and 60 are more fans of Mexican productions. Turkey-like 20.31% and those made in Brazil and Colombia received 17.19% respectively.
Only 10.94% prefer homemade. 6.25% like dramas from countries not on the list and 3.13% expressed their preference for those from South Korea. Only 1.56% prefer products made in the United States.
38.64% of people surveyed over the age of 60 also expressed their preference for Turkish drama. In this category, 25% consume ingredients made in Brazil.
Mexican telenovelas were chosen by 13.64% and Colombian ones by 11.36%. Venezuela received only 6.82% of preferences and other countries outside the list received 4.55%.
National television is the channel of consumption
Regarding the channel through which they consume soap operas, 39.58% said they did so through national television, 31.20% through cable operators and 29.22% through streaming.
Women watch it more through cable operators (42.25%). 30.12% said they took it through national television and the rest through streaming.
50.42% of men watch them through national television and 31.04% through streaming.
As far as ages are concerned, there is a difference due to the means of consumption. 40% of those surveyed between the ages of 15 and 30 do so via streaming. In this category, 33.33% watch serials through national television and 26.67% through cable operators.
48.48% of those who consulted between the age of 31 to 45 years prefer to watch them through cable operators. 33.33% through national television and the rest through streaming.
Already in a more advanced age, national television is a means of viewing soap operas. 45.07% of those surveyed between the ages of 46 and 60 confirm this. In this group, 32.39% watch their dramas through cable operators.
For those over the age of 60, the preference for national television rose to half of those surveyed. 38.64% prefer to consume them through cable operators.
What do those who don’t watch the serial think?
We also wanted to hear from those in our survey who said they currently do not watch soap operas.
We asked them their opinion on whether they believe it is currently a high consumption product. 55.85% answered in the affirmative.
For 51.47% of women, the question is negative, while for 60.50% of men, soap operas are a product of high consumption.
But we didn’t stop there. We wanted to know if they were soap opera consumers before. 85.20% of the people surveyed said yes.
he stopped watching soap operas 5 years ago
Lastly, we wanted to know how long it had been since he watched a soap opera. 22.11% said they had not seen them for 5 years and 20.86 said they had stopped consuming them 10 years ago.
19.62% of those consulted have not watched soap operas for 10 years, 17.26% stopped watching them 2 years ago and 14.28% a year ago. 5.87% haven’t watched a soap opera for three years.
28.84% women stopped watching soap operas 1 year ago, 21.34% five years ago and 20.04% two years ago. 11.84% with more than 10 years without viewing the novels.
10.92% females stopped watching dramas 10 years ago and 7.02% 3 years ago.
Among men, 26.93% stopped watching soap operas more than 10 years ago. 25.47% said that they had not seen dramatic events for 10 years and 22.64% for 5 years.
15.39% gentlemen have not consumed this type of product for two years. 5.09% said they had stopped doing so 3 years ago and 4.49% a year ago.
Soap operas have managed to keep up with the times by using new technologies. They will continue to build links and bases around the world thanks to the use of new information technologies.