In the UK, TikTok is launching a new service. Grocery box suppliers have recently started selling their products on the platform.
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- Many UK suppliers are now offering their products on TikTok.
- Food-related content has received over 26 billion clicks to date.
Grocery is also in great demand on Tiktok. Many UK suppliers are now offering their meal kits directly through the video app. Tiktok users can now buy groceries through the platform.
Cooking box suppliers such as Pasta Evangelist, The Veg Box Company and The Fish Society have been introducing their products in this way since Monday. The trade magazine “The Grocer” reported that brands may offer special discounts, among other things. In doing so, TikTok in the United Kingdom is following the trend of other companies looking to profit from the growing food delivery business.
According to the video service, the food item has already garnered over 26 billion views. “Enabling brands and fresh food manufacturers to sell directly to our community using a seamless transaction in the TikTok store is a logical next step,” said responsible manager Patrick Nomenson. Pasta Evangelists co-founder Finn Laguna called it an “exciting opportunity to change the face of modern retail.”
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