The midterm vote has been just another chapter in the commercialization of life.
A politician instills fear among immigrants. A shepherd shouts: “We are tired of open borders”. A coachman adds: “We can’t afford the fuel price anymore…”. Some people talk about opening the waters of the Red Sea. They don’t open them. The richest man in the world starts playing on his new social network. Recession. Fall.
With all those ingredients: what would a Hollywood screenwriter have done? Or the director of a long soap opera? It is chilling to imagine it. With the same ingredients, the United States has sold its past midterm elections. The play is based on two basic emotions: fear and desire.
In liberalism, politics is not only a market for power but also a market to serve the financial market. Hence fear and desire are also its two components. Desire has been a stronghold for Democrats and fear has been crippling for Republicans.
As we are in a very sad historical time, fear is an easy sell. This is what is happening almost all over the West and, in particular, in the ideological center of the business world that is obsessed with the narrative of commercial propaganda.
Republican political ads, such as in Florida, communicate fear. There, millions of illegal immigrants have very low crime rates compared to the rest of society, but they are rightful targets of fear.
In another ad, the Republican candidate for governor of Arizona dueled with Biden, while behind him a cowboy out west mentioned closing the border and winning the fight.
Although they added victories in the lower house and gubernatorial elections, Republicans only got red drops. The party’s presumptive nominee, Donald Trump, was hit on the head when his friend Oz failed to win in Pennsylvania.
For his part, Trump’s favorite student, Florida Governor Ron DeSantis, has already begun delivering rousing speeches as if he was president-elect and ready to spread his neo-fascist crusade. In his future projects, he will certainly review the political position of university professors.
Adherents of “freedom of the market” (for owners) sought to vote for Republicans. After buying Twitter for 44 billion, the world’s richest man Elon Musk asked his 100 million followers to choose the politics of fear.
This genre of horror cinema is a classic of American politics. Racism, classism and patriarchy are allowed Thanks for agreeing to some law.
Without strong young candidates, Democrats will throw their hands at the cards in 2024 with new laws enacted by President Joe Biden, Meanwhile, as recession and social violence hit Florida and Washington, another political cycle may be underway. Or perhaps a new form of government will be consolidated.