The younger generation has a default way of searching any information on Google. While Google is the largest search engine out there, it is not necessarily ideal for searching for local businesses or companies in smaller cities. Majority of the population in India lives outside the metros and other big cities. Therefore, it needs to cater to a large segment of the population that Findit is targeting.
Within a short span of two years, Findit has developed a platform for small and medium business establishments to list their websites and information on the platform to build a digital identity. In fact, there are already over 21 million businesses listed on Findit at the moment. The numbers are rising like wildfire and Findit is working tirelessly towards covering millions of people from different parts of the country. It aims to be present in every small town in the country to help people discover businesses nearby.
The platform can be accessed through the mobile app or website. With the sharp drop in mobile data prices over the past few years, access to the Internet has affected a large segment of the population. In fact, today even in some remote villages of the country people are seen using the internet with mobile phones. Since, they are getting digitized and connecting to the outside world, it makes sense to plan for their convenience with local search engines.
This is the exact opportunity that Findit is capitalizing on. In a country like India, the number of people hooking up to the internet is almost never ending. We are just starting to see the widespread adoption of the Internet across the country. Finndit is already ahead of the curve by building this platform that people in every part of the country can use to find shops, stores, businesses and companies near them. The platform already has over 1,900 business subcategories to choose from.
The user interface allows anyone to search for just about the type of business they are looking for. Plus, you can directly filter through well-defined categories to find exactly what you’re looking for. Types of businesses listed on Finndit include general stores, local mechanics, event organizers, laboratories, medical facilities, stationery shops, gyms, restaurants, automobiles, sports, wellness, spas, salons and many more.
One just needs to provide their location and Finddit will show all the businesses listed on its platform for that location. Local businesses are able to use this platform to expand rapidly and go national. Previously, they were limited to a small area due to lack of exposure. But going digital the physical boundaries of your city/state may not matter at all. Hence, they could receive orders from any and every part of the country. This has helped them to significantly increase their revenue. Finndit is one such platform which is contributing a lot to the economy of MSMEs. Locals are getting digital services at their fingertips, while local vendors and business establishments are getting an online presence and a national footprint. Findit provides advantageous positioning for all stakeholders
