What style were men most looking for in 2021?
According to Trendalytics, the top trending searches among men this year included crossbody bags, work shirts, jackets and baggy jeans, but the trending searches were led by varsity jackets.
WWD. Other Movies-TV Shows of
“The adoption of the varsity jacket by the fashion industry is visible in the recent collections of Tyler the Creator’s labels Golf Wang, Off-White, Vetements and Saint Laurent,” the report said.
Looks like varsity jackets never went out of style. Heidi Slimane introduced the Saint Laurent black varsity bomber jacket with white shoulder detailing that appeared in different iterations across different brands, but more colorful collegiate styles in contemporary, premium and fast-fashion brands helped propel the trend. helped.
Trendalytics tracked general global Google searches throughout the year to find out what’s been most on men’s minds when it comes to style. They measured the top trending searches based on search volume and percentage increase over the previous year. For example, searches for varsity jackets grew by 149 percent in 2020 and were 3 million compared to the previous year’s searches.
Crossbody bags were among the next highest searched items, an increase of 63 percent over the previous year, with work shirt searches increasing by 185 percent, jacket or shirt jackets, a 316 percent increase in searches, And searches for baggy jeans have increased by 81 percent.
Trendalytics explained that crossbody bag searches have increased due to developments in utilitarian styles and advanced streetwear, and “gorpcore” or outdoor styles are credited as the driver for work shirt and jacket discovery.
In the end, baggy jeans are seen by Trendalytics as a casual, casual style to break out of the sweatpants and apparel often worn during lockdown, but also a callback to Y2K fashion that Gen Z on TikTok is emerging as a new trend amongst the consumers.
Some other top searches for the year in addition to men’s apparel include Telfar bags, “Squid Game” and NFTs. Bushwick Birkin will be a trend topic on Twitter almost every Thursday this year, when there was a new drop, and searches for style increased by 253 percent in 2020 (6 million searches); The popular Netflix series “Squid Game”, was the top culture search topic with over 181 million searches, and searches for NFTs, another culture search topic, increased by 2,098 percent (an increase of 4.3 million searches) over the previous year.
Trendalytics is a predictive data and retail analytics platform that uses Google search trends, social media and e-commerce market data to predict emerging and stable trends.
Sign up for WWD’s newsletter. Follow us on Twitter, Facebook and Instagram for the latest news.