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Wednesday, December 07, 2022

Video From PSY’s New Album, ‘Gangnam Style’ Turns Corners

Seoul, South Korea ( Associated Press) – South Korean superstar PSY says his new album bids farewell to “Gangnam Style” – the hit song that propelled him to superstardom exactly a decade ago.

Indeed, the music video for the lead single – “That’s That” featuring Suga from BTS – shows PSY in the famous blue suit he wore in the “Gangnam Style” video.

“So, a man in a blue tuxedo comes out and takes a slap from Suga and goes on his way,” to walk past his old self, PSY said in an interview prior to the album’s release. told The Associated Press during. Their latest album “PSY 9th”, released on Friday, features 12 songs, including one featuring Korean-Canadian rapper Tablo.

PSY, whose real name is Park Jae-sung, rocked the world with “Gangnam Style” in 2012. With its intoxicating dance moves and catchy melodies, the song made a global splash and currently has over 4.4 billion views on YouTube.

In an interview, PSY discussed the long hiatus in recording, whether he is still under pressure from the global success of “Gangnam Style” and what he envisions for himself and the Korean pop industry.

Comments have been edited for clarity and brevity.

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Associated Press: “PSY 9th” took five years. What took so long?

PSY: No one can satisfy everyone. People’s tastes are subjective. But if I let someone listen to my music and even if that person isn’t from the industry, if that person says, “It’s not that cool,” I make a change. When my music is ready, I play 40 to 50 people. I search for the song until they collectively say, “This is the best it can get.” So… I also make a lot of changes. Our actors find it difficult when working with me and I want to change this habit, but it is difficult to fix. When I make music, I listen to it on a large speaker, on a cellphone speaker, and do my best to try to find the fault… I hit many songs, and I’ve been in that process for a long time. Am.

Associated Press: Who are those 40-50 people?

PSY: Every artist in my company and some of our label employees. There are people young and old, including my parents… the most random person is my best friend – someone my age who is leading a daily life who has been constantly monitoring my songs since my first album.

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Associated Press: It’s been 10 years since “Gangnam Style”. Are you still conscious of “Gangnam Style”? Do you feel pressure?

PSY: The hidden theme of this music video is “Farewell to Gangnam Style.” So, a boy in a blue tuxedo comes out and takes a slap from Suga and goes on his way. There’s a hidden theme to me and Suga’s song in new outfits that bid farewell to old PSYs. This is not a serious video but one such scene. But personally, and work-wise, the success of “Gangnam Style” was a huge event, so it’s impossible not to remain conscious of it permanently. But at the same time, it’s been a long time, and right now I feel very free and easy. So instead of being mindful of it, I think of it as the biggest trophy on my shelf, nothing more or less. Right now, I am fascinated by doing new music with new friends.

Associated Press: So how long did it take you to recover from “Gangnam Style”?

PSY: I couldn’t finish it at all for the 7th album. When I released my 8th album five years ago, I had quite recovered from it. Now, I am completely over it.

Associated Press: What’s your favorite song in your music career?

PSY: There’s a song on my 5th album called “It’s Art”. Whatever I write, that song would probably be hard to beat.

Associated Press: Why?

PSY: Even though I’ve been doing music for a long time, I have some songs of my own that still make me proud. That’s the song. It is emotional and has good beats and messages, and the audience loves to sing. I never promoted the song, but it went viral and became the song I sing after “Champion” and “Gangnam Style” during concerts.

Associated Press: If there was one biggest change in the Korean pop industry in the near future, what would it be?

PSY: K-Pop will go up steadily in terms of budget size and ongoing efforts and standard of apprentices… I think the next change will be the Metaverse… The Metaverse will bring about a change in the K-Pop industry. By getting rid of the limitations for the stage and the audience.

Associated Press: Are you building any NFT or Metaverse-related projects?

PSY: This is the first time I’ve uncovered it. I am creating a character of mine who sings and dances. Thankfully, people have gotten used to my portrayal as I have been using it as my album cover since my debut… but as a singer PSY must be active offline for a long time. I am not known to have a muscular body or well trained dance moves. Audiences get enthralled by my enthusiasm and ambiance on stage, so a concert free of the audience will not be an option for me. But I am working closely with my label’s artists to prepare for Metaverse World.

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