March 07, 2023 08:22
From the beginning, Volkswagen has been one of the companies that invests the most in the development of sustainable mobility. Wolfsburg, leader Herbert DiessThey put an accelerator on their plan, even though the situation ended with hope prevailing. Although not so positive principles; The Volkswagen Group is increasing its sales target for electric cars by the end of the decade. By 80% of registrations they expect the car to be 100% electric.
Just two years ago, the former CEO of the German conglomerate introduced an accelerating plan. By then, Diess had revealed the great importance of electricity in the company’s profit margin. However, the expectations were much higher than what the Volkswagen Group ultimately ended up achieving. Last year, sales of electric cars were represented 10% of registrationsit is less a figure than an opinion. Despite this, the new challenge is to improve 70% prevention for 2030, reaching 80% of the total volume in Europe.
Thomas Ulbrich, head of the new mobility market within the Volkswagen group, is in charge of announcing the brand’s new challenges. It is an object to pass through all the volume companies in the clot: Volkswagen, Audi, Skoda and CUPRA. Ulbrich commented: “The VW brand has always been at the forefront of these things in the group and we are forced to set our sights just as high.”
The first is the first. Volkswagen has two big problems to solve that give it capital: semiconductors and software. Although in the second half of the year we will begin to see the light at the end of the tunnel in the already constant crisis of parts, the development of the computer module for electric vehicles takes a different path. Cariad is a subsidiary company that is in charge of creating a brand for all of the group’s electric platforms. The delays are great, and because of it, launches as big as the Ruerat Macan or the Audi A6 e-tron have been delayed.
Having overcome these obstacles, the next objective is to improve the ID from a distance and integrate it in another way within the Volkswagen portfolio. The parent brand wanted to divide the width and now, the leader Oliver BlumeThe plan seems to change. Germans like to use cartoons iconic models such as Golf or Tiguan which is why we will see 100% electric models supported by that nomenclature. Volkswagen has already confirmed that both models will arrive to strengthen the electric design. The question now is what to do with Volkswagen ID.3 and ID4. Everything indicates that he can get a little suspension.
The development of new electric and scale production. This is where the key is for everyone. The Volkswagen Group has other projects planned, such as the MEB+ platform that they have already presented in the past. The use of resources by all brands is as necessary as the growth in manufacturing volume. The massive Wolfsburg plant will start producing electric cars this year. Parallel battery assembly centers will be built across Europe. In different places such as Sagunto, Valencia. With all this, the Germans have the ability to achieve their goal, although it will not be easy. In the coming years, a large increase in competitors is expected, especially from China.
