With a view to offer innovative consumer experience, Walmart Implements “Be Your Own Model” Virtual Fitting Room in the United States,
is about An online fitting technology, a first in the fashion industry, that provides online shoppers with an in-store fitting room experience. The platform allows users to use their own photos to better imagine how their clothes will fit.
Plus, it creates a shopping gamification that the company believes will be very attractive to consumers. The company is the first to provide this service for apparel brands on a large scale and is characterized by a very realistic application.
“Our technology achieves this key distinction with algorithms and complex machine learning models. With the Be Your Own model, a customer sees a hyper-realistic simulation with shadows, fabric draping and where the wardrobe collapses on their figure in seconds. ,” said Denise Incandela, executive vice president of apparel and private label, Walmart US.
For example, a shirt can come in six colors, seven different sizes, and two sleeve lengths. Given this, the system captures all the variations and shows how they look in each person.
This feature is available on over 270,000 items across Walmart’s portfolio of exclusive brands, as well as private labels such as Free Assembly, Scoop, Sofia Jeans and Sofia Active by Sofia Vergara, Love & Sports, Eloqui Elements, Time & True Y Athletic Works.
At the same time, It is also possible to use it on some merchandise from some US firms, such as Champion, Levi’s and Haines, and even the Walmart Marketplace., He assured the company that the list of participating brands would continue to grow.
Service is available in the United States
This new functionality is very easy to use for Walmart customers in the United States: If an item is enabled for virtual try-on, customers will have to select the “Try it” button on the page and have the option to view the clothing for themselves or someone else,
To do this, the consumer will be prompted to take a photo within the Walmart iOS app. Once it is saved, the client will be able to model themselves every time the virtual test is used.
The Be Your Own model is currently available for iOS users of the Walmart app. Soon, the latter will also have the possibility to take your image in the Walmart app to use the feature on desktop or the web.
At the same time, it will also be available on Android devices in the coming weeks in the coming weeks.
