The CEO of Warner Bros. Discovery analyzes the company’s performance, its major franchises – Harry Potter and The Lord of the Rings – and the future plans they have for each of these franchises.
David Zaslav, the CEO of Warner Bros. Discovery, believes so The company has underutilized two of its key franchises: Harry Potter j Lord of the Ringsin addition to certain DC products.
During the Goldman Sachs Technology and Communications Conference David Zaslav He explained that one of Warner Bros. Discovery’s greatest strengths was the great intellectual property rights it owned, but he regretted not having used them to their fullest extent.
“The challenge for us is that our content, our great IPs – Harry Potter, Direct current, Lord of the Rings– This content has been underused,” explained David Zaslav.
As an example of this, he cited the fact that the company had not made a film about it Superman in more than 10 years The Man of Steel from Zack Snyderreleased in 2013, his last big bet.
Harry Potter and The Lord of the Rings, the sagas underused by Warner
Something similar happens with Harry Potter and with Lord of the Rings: “It’s been more than a decade since we’ve done anything with it Harry Potter. We didn’t do anything with it Lord of the Rings“.
Although it’s true Magical world We had the feature film Fantastic Beasts: Dumbledore’s Secrets in 2022 and the game of Hogwarts legacy In the same year, neither was part of the timeline of the novels of Harry Potter. Yes, in the last few months Warner Bros. Discovery He already announced his plans to make a series that would adapt the books again.
For this reason, the CEO of Warner Bros. Discovery wants to exploit these franchises, but is careful not to “abuse the content.” For now, the company hopes to offer them Harry Potter to HBO Max “for 10 years,” which makes “multiple times.” Lord of the Rings” and create a plan for DC.
