One of the main market drivers will be increased patient awareness about health, wellness and personal care. Promotional campaigns organized by various governments also promote wellness tourism around the world. Wellness services offered by sportspersons help clients find solutions to improve or maintain their health and wellness. An increasing number of health-conscious people are contributing to the growing demand for wellness activities in popular tourist destinations.
Key industry insights and findings from the report:
In terms of service, the housing segment dominated the market in 2021. This can be attributed to the rapid expansion of large hotel chains that offer exotic treatments including rejuvenation programs, spa treatments and other services.
Based on travel type, the domestic segment accounted for the largest share of revenue in 2021. This can be attributed to higher expenditure on health activities by domestic tourists.
North America is expected to dominate the market during the forecast period. This can be attributed to the high demand for physical and mental health, rising disposable income and increasing awareness of spa benefits.
Marriott International, Inc. Established an all-inclusive platform in August 2019 to meet the increased demand during the holiday season. Marriott International also announced that it has secured management agreements with hotel developers, which intend to invest more than $800 million in five new all-inclusive resorts, underscoring its size and confidence in its customer base. Huh.
Marriott International launched a hotel development program called “Marriott’s Bridging the Gap” in June 2022.
Wellness Tourism Market Growth & Trends
Increase in hectic work schedules and sedentary lifestyles due to lifestyle diseases such as diabetes, obesity and high cholesterol are driving the growth of the market. The market is strongly influenced by factors such as increasing awareness about medical tourism and rising disease burden. In addition, rising prevalence of mental illnesses such as depression and anxiety, increased disposable income, increased adoption of online travel services, increasing influence of social media and increased government investment to attract tourists are driving the market growth.
The tourism industry in general was negatively affected by the COVID-19 pandemic. The market witnessed a significant drop in passenger numbers due to travel restrictions and an influx of international tourists. According to the Global Wellness Institute, the number of wellness trips in North America decreased by 43.8% in 2020. Rising number of secondary travelers and resumption of spa and resort activities are expected to boost the market post-pandemic.