When it comes to the ears, health is the most important feature of women’s power, according to a global survey that was judged by the South African insurer 1 for Women with members of the World Women of the Year (WWCOTY). The survey, conducted by WWCOTY South African judge Charleen Clarke, found that insight, performance and distance were tied to each other.
WWCOTY jurors highlighted other features that are important to women: “Recently I did a survey on the most requested automotive features by women and about 14,000 female drivers participated. The result was that safety features and a position (better at the top) are important to women, Tina Vujanovi says, who represents Serbia at WWCOTY.
Safety is a key consideration when buying a car in many countries. Mebi Nguyen, who represents Vietnam at WWCOTY, agrees that it is important. “Women are looking for safety features like rear view camera, blind spot monitoring and ABS. They are also looking for convenience features like storage pockets, cup holders, and air conditioning,” he reports.
Elana Scherr, who represents the US, also values safety. “I know many of my friends prioritize safety ratings and fuel economy, followed by looks and interior,” she reveals.
But safety isn’t the only key consideration for women when it comes to buying a car. Your purchase decision is based on many factors such as behavior and performance. Kurcz Erzsébet Magyarország, who represents Hungary to the judges, says that drive and faith are key for women. “The following qualities are important in a car: handling, ease of operation, safety, power, interior aesthetics, and environmental impact. The main consideration for me is reliability,” he elaborated.
From all this it is clear that women’s approach to the automotive world is more rational than emotional. Fran Muñoz, a WWCOTY judge member from Chile, states that contrary to popular belief, women trust their heads more than their hearts when it comes to choosing a car. “Women are becoming more informed and are always concerned about having as much information as possible when deciding to buy a car,” he says.
When it comes to buying a car, women’s preferences are often determined by the specific needs of each situation. As Nicole Wakelin, another US juror, points out, women are looking for features that make everyday life simpler: “Not all women have the same features. Those who want to commute in the comfort and responsibility of a fuel efficient car. The mulberry needs space for the kids and all their stuff, as well as easy access to buckle up toddlers looking for car seats. Making life easier.”
Shereen Shabnam, who represents the United Arab Emirates, for her part, believes that “some women, who play many roles in the family, are looking for power, as they need cars that can be used for them faster.”
Another area of concern for women in the 21st century is the environment, and vehicle emissions are becoming a source of increasing concern for women drivers. “Motorists are more and more aware of the environmental impact of cars. Consequently, women are looking at emissions data and, if possible, choosing the “greener” emission option,” says Charleen Clarke, study coordinator and WWCOTY judge in South Africa.
“In short, the study carried out for us clearly shows that rationality is of great importance in the decision to improve the car, safety, functionality, reliability, performance and environment among the main considerations. ” concludes Seugnette van Wyngaard, Head of 1st Women.