Ricardo Fernandez was appointed CEO of Destinia Global Travel Group in February 2019, Until then, he had held the functions of director of strategy for an online travel platform, among others.
With degrees in Business Administration and Law from Madrid’s Carlos III University, Fernández has chosen during this time to foster the development of new lines of business; This involves seeking new corporate growth opportunities through the purchase or holding of companies.
Another of its objectives was to promote the internationalization of the group, something it has already achieved, as currently 66% of its turnover comes from outside Spain, while in 2019 it represented only 46%.
In recent years, Fernández has not only faced these objectives: the pandemic came to destabilize a sector that has suffered greatly, but has already managed to recover its good figures in 2022.
Although this has not been the case with all companies, Fernandez confirms. in an interview for Business Insider Spain that Destinia has managed to emerge stronger from the crisis caused by COVID-19.
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Facing such a platform requires experience but also a lot of responsibility, a factor that Fernandez considers key to professional successBoth individually within the company and as a whole.
“The most important thing is to be able to take responsibility for things, to take on something and assume that you are responsible for it. It is difficult and it is difficult for all of us, but it is fundamental, because in the end responsibility also demands responsibility”, confirms the manager.
To illustrate this point, the man from Madrid puts on the table a piece of information that is very important to the company and that answers the question “How innovative are you?”
“Innovation is measured by what percentage of turnover comes from products or services launched in the last 5 years. In our case it is around 50% and we believe diversity has a direct impact on that,” He explains.
Destinia, whose more than 180 workers have 18 nationalities, has become the second largest company in Spain (after Mango) founded by an ethnic minority (its co-founder and CEO, Amuda Goulie, is of Egyptian origin). made by expatriates. 54th in Europe and 2nd in the continent in the tourism sector.
“Destinia is very intense and very demanding and ultimately, what we try to do is Very diverse workforce with people who are very passionate about their workBecause there are very few of us pushing a bug that’s starting to get huge, so we’re looking for people who are very interested in the project, because, if not, it won’t work”, Fernandez telling.