Twitch is partying every Sunday with a format that looks like it’s here to stay King’s League, a football competition created by Gerard Pique And it focuses on new audiences of the platform.
This format, which has just been launched in 2023, has brought together many people who have become addicted to the king of sports, football, although under slightly different circumstances than other professional competitions.
This is how the King’s League is played 2 football team 7, at the Cupra Stadium. The format allows for the introduction of secret weapons, cards that can completely change the flow of the game.
Although it also adds “bombs” to each event before and after the game, such as the announcement of Enigma 69 or the arrival of the Joker in the league, a footballer who eventually turns out to be Kun Aguero.
7 Surprising Things You Probably Didn’t Know About Kings League, The Twitch League Created By Piqué
Kings League has created a sensation across platforms and has come to compete head-to-head in the final of the Spanish Super CupWhich he had almost reached the audience.
Business Insider Spain Analysis who are the kings league winnersFrom important sponsors to the audience itself, which has at its disposal a free format in which the show is more than guaranteed.
audience, platform and producer
One of the groups most favored by the open broadcast of the Kings League are the spectators themselves, who can access free live streaming on platforms such as Twitch and TikTok – with which simultaneous broadcasts are allowed.
According to the statistical account of the competition, referring to the data collected by tvtop, The average audience for the Kings League main channel was 305,100. On the fourth day, Sunday, January 22.
At the same time, Tiktok profiles had an average audience of 75,900 peopleQuite remarkable figures for this platform. Now, not only the official channel broadcasts the matches, but also the chairman, who is the producer.
In this sense, the first of these is Ibai, with an average audience of 88,300 viewers, all without counting the YouTube views of each summary.
In short, Sundays are for the League of Kings, which ranks in the top 10 of most-watched content with the exception of professional League of Legends competition—Illojuan or LEC.
Sponsor and Adidas example
As already mentioned, the Kings League currently World’s most viewed channel on TwitchWith a very peculiar football competition, which adds novelty to the rules and, moreover, to transparency during the matches.
In this sense, the brands that have always represented sporting activities, especially in the world of football, could not miss this opportunity.
Thus, brands like casio or twingoAfter Shakira’s BizaRap song, in which several knives were thrown at Gerard Piqué, who took advantage of the situation to get a piece of the brand.
adidas Kings is one of the brands present in the league, a sponsorship not far removed from traditional football, with teams such as Real Madrid or Bayern Munich.
“It’s a great way to get close to the youngest”, admits Business Insider Spain Alejandro Alcazar, PR Manager of adidas Iberia, “Football is the king of sports and at adidas we want to be present in all formats, from the classics to the most innovative.”
Furthermore, it is not the company’s first adventure in these parts, as it maintains good relations with one of the presidents such as DjMario, Xbuyer, Ibai, Grefg, Adri Contreras or Iker Casillas.
Alcazar said that Kings League is not just a phenomenon online, But the conversation is present in the day-to-day of the most loyal fans of the competition. Thus, it is a good way to get even closer to the new generations.
“Not only because it’s free, but because of the format, the rules, the profile… Also the president is closest to the new generations and with whom we’ve been working over the years,” he said.
Players, Oliver and Cosmos with fans
kings league is made of 120 players who receive a single payment of 70 euros per game directlySince the ultimate goal of the competition is the entertainment of the audience.
Thus, soccer players have been one of the most benefited groups, as they have the ability to make themselves known to hundreds of thousands of fans, some of whom have already shown their support for the soccer class.
Now, for each game, players wear a very strange piece of equipment made by the company under their shin guards. oliverGPS capable of measuring average speed, shot power or distance covered.
cost of this terminal 149.99 Euro per unitWherein Kosmos, Piqué’s company that manages the King’s League, will pay Oliver a significant amount for weekly and monthly metrics.
Men’s football on Sunday and a slot for the Queen’s League on Saturday
Finally, the women’s version of the competition could not disappear queens leagueWhich will start from 6th May. From that date, Saturday would be for the Queen’s League and Sunday for the King’s League.
At the moment, it is unknown what the teams will be like, since the registrations are still open, a video describing the footballer who wants to be presented.
Kings League has not responded to a request for comment. Business Insider Spain,