Friday, December 02, 2022

Why Amy Schumer is being blamed for the national tampon shortage

Procter & Gamble is oddly blaming comedian Amy Schumer for the national tampon shortage.

Schumer, 41, appeared in commercials for Tampax – America’s most popular tampon brand owned by P&G – aiming to normalize the conversation about menstruation in July 2020.

“Retail sales growth has exploded, with demand increasing by 7.7% since the corporation hosted the Oscars 2022 series nearly two years ago,” company spokeswoman Cheri McMaster told Time magazine.

Tampax tampons are currently hard to come by at grocery stores in many parts of the country, with “Amazon sellers taking advantage of the shortage.” In January, the outlet reports, a box of 18 tampaks “listed for $114, about $6 more — per tampon — than women typically pay.” In addition to complaints of shortages in Reddit threads, a charity that supports homeless women has also seen a “big drop” in feminine hygiene product donations.

The company is apparently running workers to the ragged Tampax factory in Maine – McMaster claims the manufacturer is working 24 hours a day in an effort to plug the dam of demand.

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Tampax Tampons Have Skyrocketed Since Schumer Starred In Her Commercials.  The Brand Hoped That The Ads Would Normalize The Conversation About Menstruation.
Empty tampon shelves are pictured at a CVS in Manhattan. P&G says sales of its Tampax tampons have skyrocketed since Schumer starred in commercials.
Helen Seidman

Is Schumer’s Effective Preaching To Blame? The post has reached out to both the “Trainwreck” star and P&G for comment.

Meanwhile, P&G achieved “its biggest sales in decades in the most recent quarter, and the amount from sales in its feminine care division grew 10%.”

But Time reporter Alana Samuels casts doubt on P&G’s claim that “Life or Beth” star Schumer is to blame for the shortfall — questioning whether contemporary commercials really have the power to drive products out the door. Is.

Plus, other brands of tampons — including Playtex — are also in short supply, and they don’t have the Emmy winner and Tony nominee to blame.

Procter & Gamble Claims That Sales Of Tampax Tampons Have Soared Since Amy Schumer Starred In A Series Of Commercials.  The Company Is Now Grappling With A Shortage Of Essential Women'S Health Items.
Procter & Gamble claims that sales of Tampax tampons have soared since comedian-actress Amy Schumer starred in a series of “edu-tainment” commercials. The company is now grappling with a shortage of essential women’s products.
The Comedian Is Seen In One Of The Commercials Shot In July 2020.  The Brand Hoped That The Ads Would Normalize The Conversation About Menstruation.
The comedian is seen in one of the commercials shot back in July 2020, showing how to use a tampon on a jelly donut. The brand hoped that the ads would normalize the conversation about menstruation.

Time claims the COVID-19 pandemic is partly to blame, as there is high demand for the cotton, plastic and paper pulp used to make tampons to make masks and other personal protective equipment – putting pressure on the supply chain.

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Factory closures and staff shortages have also contributed to the problem.

Meanwhile, tampons aren’t the only essential item that’s hard to find in stores across the country.

Empty Tampon Shelves Are Currently A Common Sight Across The Country.
Empty tampon shelves are currently a common sight across the country.
Helen Seidman

With panic-stricken parents grappling with a severe shortage of baby formula, the crisis is predicted to continue for two more months.

The shortage has sparked a fight in supermarket aisles and the hospitalization of two infants.

Meanwhile, it’s unclear how much Schumer was reportedly paid for the influential ads, but P&G enthusiastically announced its partnership with the comedian in a July 2020 press release.

“When we chose to focus on tampons and period education, we knew Amy Schumer was the perfect fit because Amy isn’t shy about anything,” he said.

It'S Unclear How Much Schumer Was Reportedly Paid For The Popular Commercials, But P&G Enthusiastically Announced Its Partnership With The Comedian In A July 2020 Press Release.
It’s unclear how much Schumer was reportedly paid for the impactful commercials, but P&G enthusiastically announced its partnership with the comedian in a July 2020 press release.

“Our goal is to make periods and tampon conversations as normal as periods, and the first step is to make people comfortable talking about them,” she said. “We hope this partnership and our new, engaging ‘edu-tainment’ period and tampon content will encourage more people to laugh, talk and learn about them.”

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