The beauty industry is in its global gold rush, having exploded into multi-billion dollar businesses over the past decade. Despite a boom in new brands and products, black makeup-lovers still lack adequate representation, bearing the burden of fighting for their visibility on shelves and screens alike. While they shouldn’t, “UK black girl makeup” is the viral beauty trend helping black creators bridge the unnecessary gap for themselves.
With 13 million views on TikTok and counting, the #UKblackgirlmakeup hashtag is home to thousands of videos highlighting the trend. Taking cues from the classic “soft glam” routine, UK Black Girl makeup is a full-coverage method that’s easily visible: brightly buffed undereye concealer, a precisely blended (and not yet known) foundation finish, and Think of a sultry jolt.
#UKblackgirlmakeup hosts step-by-step tutorials from black British creators who have presented the look and the American creators inspired by them. The end result is a flawless base that draws attention to the center of the face, defying the harsh contours of some of the late ’90s and bringing back the soft-to-the-touch glam of the ’90s.
On the face of it, UK Black Girl makeup is simply a makeup routine. However, this trend creates a special community among black women thousands of miles away. If you’ve ever been to a ladies’ toilet out late at night, you’ve likely run into a group of strangers singing each other’s praises. Tapping into the comments section on one of these TikToks evokes a similar sentiment, with Brits commenting “You’re one of us ” in support of an American producer, while state users “UK girls” Praise talent. A digital bond is getting stronger over the shared love of black beauty: One fan’s comment on a viral routine, posted by TikTok user @drealdior, read, “Once I heard a UK accent? I lashed out at you. Trusted.”
Image Source : TikTok user @drealdior
Lynette Dwy, run by Melachild, created the trend’s most-viewed YouTube tutorial titled “Revealing the Secrets Behind UK Girl Makeup and Why It’s So Flawless….A Makeup Tutorial” and has racked up over 190,000 views. Dwaah chalks up the trend’s high resonance to a long-awaited moment of recognition: Being a full-time content creator, she’s noticed a difference in the opportunities given to non-black beauty-lovers and creators.
Commenting on the general lack of representation within the industry, Dwaah said, “We haven’t been included in a lot of makeup trends or beauty brands.” “We had to work with what was available.” But the claim is to lend its UK-based expertise to the foreign alliance, sharing that it has a majority-American audience on both YouTube and Instagram. As black women in space are consistently underrepresented, she credits social media for “giving us the opportunity to tell our stories in real time.” Talking about their wide reach, Dwah said, “Why not use it to publicize each other while the others haven’t so long?”
Marche Graham, better known as @marchesmirror on TikTok, is an American creator whose #UKblackgirlmakeup tutorial has garnered over 19,000 likes, thriving on the British side of TikTok’s For You page. Posted in May last year, her TikTok trend went live early on, but the past few months have seen a huge increase in her following.
When asked about the popularity of the trend, she replied, “The look is all about bringing out our natural features, whereas the old-school beauty tutorials basically had a lot of strong lines that transformed them.”
Specifically, UK Black Girl makeup tends to lighten on darker contours around the cheekbones and nose, instead applying brighter concealer to the peak points of the face and collaborating with darker skin tones rather than working against them. Is. Graham also adjusted her current makeup routine to include tips she’s gotten from fellow creators across the pond. When thinking about the longevity of the trend, Graham remarked that it’s here to stay, adding that black women are “going back to reclaim their fullness.”
My favorite thing is a brown skin girl #fyp #Fullglam #Blackgirlmakeup Friendsreunion￼ #summermakeup #beechyhair
Brown Skin Girl – D’avante Naviere
The influence of this newly formed ally explains the connection between the beauty industry and the black women it serves (or, more often, doesn’t serve). While the beauty boom ushered in a wave of celebrity-focused brands, black beauty leaders have turned to their own communities by launching their own initiatives. Diorha N’Diye-Mabay, CEO of clean beauty brand Ami Kole, obtains models from her local neighborhood of Harlem, citing Ami Cole’s clients as an integral part of the brand’s development. Seeing a missing space for Black and Brown women to discuss beauty, Ronke Ademi turned a weekly Twitter conversation into Brown Beauty Talk, now the UK’s leading Black-focused beauty platform.
It’s no surprise that the UK’s black girl makeup trend took off on TikTok given its picture-perfect nature: Another popular comment that draws on a successful tutorial is “✅ Flash approved.”
Still, the beauty of routine and the virginity that follows aren’t the only things worth celebrating. UK Black Girl makeup has grown within creators over the course of its development, who stands out the most, and if comments, followers matter, and millions of views are any indication of anything, it’s that one sister who walked the distance. She has become among the black beauty-lovers. That alone is worth the click.