Undoubtedly a bond fast foodthat is, the popular festive food of the world McDonald’sa franchise that offers its hamburgers and various products around the world, makes millions of dollars in sales every day.
It is a character closely associated with McDonald’s and that recently suddenly stopped being visible in the restaurant franchise. It’s about the iconic clown Ronald McDonald who really disappeared and we’ll tell you the reasons here.
What happened to Ronald McDonald?
It was in the mid-2000s that McDonalds franchise decided to get rid of its most iconic image of the clown, as his image quickly became associated with the fast food chain.
According to the famous tiktoker @manuvision, the Ronald McDonald’s decade It arrived at the end of the 90s and the beginning of the year 2000, because in those times healthy diets began to become popular, so the image of the clown was associated with junk food.
All this caused the Ronald McDonald clown to lose prominence until it disappeared. Not only, McDonald’s to leave an unhealthy food image rebranding.
This was the approach of the company He wanted to change the focus on his treasuresdifferent colors, furniture and removing all the bad eating habits, where one of the cleaned was Ronald McDonald.
To the story of Ronald McDonald
According to various reports, the idea of the clown was born around 1940, but it wasn’t until the 1960s when fast food brought to light the first commercial for a character that wanted to enter the pre-option for children.
“The first McDonald’s was built in the 1940s, but it wasn’t until the 1960s that executives decided to remove the first commercial.” design for the daily vintage gate.
However, this mack did not have makeup like today, but he had cardboard for a hat, and straw for a shirt (a kind of scarification), a paper cup for a nose, and a painted red face. In addition, the magic belt in which hamburgers appeared.
Years later, the iconic clown became the image of the famous Happy Meal, a concept aimed squarely at children. Even Ronald McDonald was the face of a foundation with several services, whose mission was to help children living on the streets or with diseases that required long and expensive medical treatments.