Wednesday, December 1, 2021

Why the cable company sells TVs

Shira Ovide, New York Times Company

Walmart begins selling TVs with software from Comcast, a cable TV provider and owner of a Universal movie studio and television networks including NBC.

These Comcast TVs will never be bestsellers. But they are interesting for what they represent: land grabbing by corporations to become the starting point for everything that happens in American homes.

Comcast, Amazon, Roku, and many other companies imagine we can watch Monday Night Football, stare at the latest Netflix costume drama, and watch a science video on YouTube through one of their TVs or gadgets.

Selling equipment is not a goal, but a means to achieve it. Their goal is to make money selling ads or direct people to watch Halloween on a streaming service that pays for a promotion. Comcast wants to use its TVs to promote its Peacock streaming service.

It is now one of the most serious battles in corporate America. Companies have the power and money to convince us to use their equipment as a starting point for our virtual leisure time.

There is nothing strange or wrong about this. The battle to make Americans the best places for entertainment has raged in media and technology for decades.

Beginning in the 1990s, Bill Gates wanted people to use Microsoft technology to watch TV and also to power their personal computers. Since the 20th century, video boxes from Comcast or other cable TV providers have been the gateway to television and other home entertainment. Comcast in the 21st century has a similar idea. This is an old TV in a new guise.

I don’t blame you if you just want to watch The Squid Game on Netflix and not think too much about dudes in suits trying to win the backstage war over your TV screen. But it might be worth considering what we are gaining and losing from these streaming scandals.

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Amazon Fire TV is pushing people to buy online movies on Amazon and offering notable promotions from other streaming apps that pay Amazon to have them right in front of your eyes. Occasionally, Roku streaming devices do not include some entertainment apps, including YouTube TV and HBO Max, due to financial disagreements between the companies.

Entertainment programmers like Netflix and Disney want to get bigger in order to have more power than distributors like Amazon, Roku and Comcast.

Nation World News Deskhttps://nationworldnews.com
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