A new generation of SUV derived from a pickup was already expected in this segment. Why did it never catch up with its Toyota rival? #OpinionAutoTest by German Asato.
Following the presentation of the new Pick Up Colorado in the United States, For several days in Brazil, the S10-derived SUV, known as the Trailblazer by these payments, will look like this,
As we explained on another occasion, the new generation of Colorado was developed with future s10with which it would be logical that they share many characteristics with each other, Although Colorado does not have an SUV version in the United States, this does not happen in our region, where Chevrolet tries to fight in a segment whereToyota SW4 He is the undisputed leader.
Designers on this occasion the throttle Created a computer projection using the base of the new Colorado (Which should share some aesthetic features with the S10, details of which are not yet known) To anticipate the lines that could be adopted by the next generation of SUV which is currently manufactured in Brazil,
But beyond that, it seemed like a good opportunity to find out why the current Chevrolet Trailblazer couldn’t come close to selling Toyota’s SW4. Plus it’s a very niche market place (especially based on the fact that it is about vehicles with a list price of over 10 million pesos), The reality is that Chevrolet products in Argentina do not sell even half of the volume that Toyota has acquired.,
Firstly, the main difference of both the products is in the origin. While the SW4 is produced at Zárate in association with Hilux, the Trailblazer comes from Brazil (just like the S10, which is affected by the same condition). thus, Chevrolet vehicles face import barriers, something which in some way affects the availability of units (Despite the fact that Toyotas sell for so much that you have to wait more than six months to have a unit).
The lack of foreign exchange to import units also further limits Chevrolet’s supply of its product. nowadays, Trailblazer is offered in a single variant (with premiere 4×4 automatic transmission), While there are three versions of SW4, e.g. not counting “special” Diamond hey gr-s, This means that when the customer visits the dealer, he has a wide range of options to choose from.
We can also say that Toyota has a better brand image than Chevrolet, although we have to recognize the fact that the Japanese brand is the undisputed leader in our market in this regard.
Thus, if market conditions and context do not change, No matter how Chevrolet develops an excellent product, in one way or another it will be very difficult for it to reach a level of sales that is close to that of Toyota with the SW4, The proof is that the current Trailblazer is a very good product, and even surpasses Toyota in many aspects, but somehow it is “air-conditioned” from its core.
He was born in 1995 and is a journalist. He learned to drive at the age of 12 in a five-door 2004 VW Gol diesel. At the age of 19 he had his first car and it was another VW Gol, but with a gasoline engine. He currently owns the 2011 Goal Trend, although his passion is 90s Japanese sports cars (Toyota Supra, Nissan Skyline, etc.).
Since July 2014, he is completely devoted to the world of engines. He joined the staff of Motorpress Argentina in September 2020 and has since served as a content editor for Auto Test magazine’s website and paper.