Friday, September 30, 2022

Will we see emerging workplace trends encourage more women into digital roles?

The pandemic is prompting all of us to take stock of our lives. This is also true in the workplace and the pace of digital transformation remains transformative as we look forward.

In an increasingly competitive jobs market, job seekers seek roles with the companies they associate with. From my point of view it is a lot about understanding the needs of the worker and considering the employee experience.

This is certainly true when considering how to attract more women into tech jobs. According to WISE data, about 24% of people employed in STEM (science, technology, engineering and math) industries are women.

When you consider that the pandemic has accelerated digital transformation – both increased customer expectations and reliance on digital channels – these skills are in demand and it is clear that we need to do more to persuade women to take on these roles. need to.

So, what are employees looking for and what will be the key considerations in the coming months?

apply employee experience

Increasingly companies are realizing that if they want to create attractive digital roles for women, they need to look beyond the traditional job description and consider how they can demonstrate that they are a flexible and supportive employer.

This is a trend that will continue through 2022, as the pandemic once again requires more of us to work from home. It’s a pattern we’re all familiar with, but it’s clearly causing a seismic shift in working patterns and it will continue.

Increasingly, job seekers are asking: ‘Is this a company willing to demonstrate that it is adaptable?’ For example, the widespread use of Zoom means that there’s not always a need to focus on the office. There is a realization that working from home can also be an attractive option for those meeting hectic lifestyles and competitive demands.

But the debate on hybrid working will move into 2022. It’s about thinking about all the opportunities it offers us and how we can improve what we do because we’re working flexibly.

inspire confidence

Women bring many skills to the workplace but they often sell themselves short and short of what they can do.

I understand what imposter syndrome feels like. Going to meetings with senior leaders can be tough, especially if there are very few women in the room.

In a sense, what’s important to me is getting to the point where you think you deserve a seat at the table. To get there, more businesses need to see how they can help women achieve their ambitions and in an ever-competitive jobs market this will remain an area of ​​focus for many businesses in 2022.

Employees want to work in a supportive culture. Quality education and development shows that there are opportunities for career advancement, while connecting with a mentor can help build confidence and help navigate the ups and downs of the workplace.

workplace culture

As we move into 2022, employees want to know what a business is and how those values ​​will be applied to their roles.

The days when people were attracted to a role only on the basis of salary and perks have changed now. Increasingly, potential employees want to know about the employer’s purpose and its values. Is volunteering and taking an active role in communities an important part of the company’s ethos?

To me, if workers see you as a dependable and agile employer then you are on the right track. After all, creating a supportive work environment not only makes sense for the employee but an engaged workforce provides great customer service and is a cornerstone of a successful business.


About the Author

Will we see emerging workplace trends encourage more women into digital roles?

Carrie Ray, Interim Head of Technology at Leeds Building Society, has been instrumental in maturing service delivery in the Society at a time when the financial services sector is undergoing a major transformation to meet the changing needs of clients. Their work is focused on providing responsive, safe and secure solutions that ensure that the society provides the best service and fulfills its objective of making home ownership accessible to more people.

Featured Image: © Sergei Novikov

Will we see emerging workplace trends encourage more women into digital roles?

Nation World News Desk
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