Monday, January 30, 2023

With Bing and ChatGPT, Google will compete in search for the first time in 20 years

ChatGPT, the generative AI app that went mega-viral in late 2022, has been hailed as the savior or destroyer of everything from things like academic rigor to the entire marketing profession…

Search engines are also on that list. Although Google has been the undisputed leader of Internet search, many have been quick to say that ChatGPT could disrupt its reign. While it’s fair to be skeptical that ChatGPT is an immediate threat to Google, that may soon change.

According to notice, Microsoft and OpenAI, the makers of ChatGPT, are working on integrating this technology into Microsoft’s search site Bing, which always runs in the background. Microsoft invested $1 billion in OpenAI in 2019, and it looks like the investment is paying off.

Bing has been more than a decade behind Google in search, but with the integration of ChatGPT, Bing may provide its first compelling reason for people to leave Google. The big questions are: How can ChatGPT make Bing better? Will this force Google to change its own search engine?

An injection of morale for Microsoft

News that Bing intends to integrate ChatGPT has prompted investment bank D.A. Davidson to initiate coverage of Microsoft, at a 17% premium to its current price of $222.34.

“We believe that adding ChatGPT capabilities to Bing could provide Microsoft with a unique opportunity to outdo Google in the search domain,” said analyst Gil Luria.

Luria said that although Bing is second only to Google, adding ChatGPT’s capabilities will allow Bing to grow at much higher rates in both the search and advertising business. Although Luria notes Google’s own efforts in generative AI, he believes that these projects have not made the same progress as ChatGPT.

In addition to using ChatGPT Advance to improve Bing, Microsoft also wins because OpenAI operates on its Azure cloud.

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“In the near term, we believe that the unprecedented activity in OpenAI’s ChatGPT is translating to incremental volumes on Azure,” says Luria. “We expect those levels to grow significantly later this year with the introduction of GPT 4.0 and a number of spin-offs that will link OpenAI via APIs.”

DA Davidson estimates that OpenAI spends between $250 million and $1 billion annually, most of which goes to Azure.

As ChatGPT gains popularity, some Google executives explain to Tom Dutton business Insiderthat the technology behind ChatGPT—the large linguistic model—has inherent limitations, is often inaccurate, and is expensive to operate.

However, according to an article in new York TimesThe company has issued a “code red” around ChatGPT, and company management has held meetings in hopes of pushing forward more generative AI-type products.

Will ChatGPT be able to deliver on the promise? Will Google be forced to reform?

Google’s search product has been under scrutiny for the past few years. the Atlantic Fast Company said that Google “isn’t what it used to be,” and former Yahoo CEO and Google employee Marissa Mayer said that Google search quality is directly related to site quality website decline, which you need to check according to Search. Engine Journal. in August, techcrunch The report states that Google has implemented a number of measures to improve the indexing of high-quality websites.

But ChatGPT has a long way to go before completely revolutionizing an already existing product, although some users claim to have had “frighteningly impressive” results from using ChatGPT. ChatGPT’s integration with Bing may also fail. As Morgan Stanley said in a recent research note, to really shake anything up, a competitor has to offer a solution ten times better than the next best thing. The new Bing with ChatGPT has a lot of work ahead of it.

But if Bing’s integration with ChatGPT takes off with Internet users, it could prompt Google to respond and launch its own natural language search functionality.

Google is no stranger to the linguistic models used by ChatGPT. The exact model that ChatGPT uses was created by former Google employees. The Internet giant has its own language model called LaMDA, which is short for Language Model for Dialogic Applications. The model went viral after a Google engineer claimed that he was aware of it. (It was not).

But Google also needs to think about the impact that integrating natural language models will have on its overall business. Google relies on advertising and often inserts sponsored links in search results. It is not yet known whether any natural language model can be compatible with it.

But for the first time since its launch in 2009, Bing, the perennial second search engine that once offered to pay people to use it, may finally have a chance.

And thanks to its investment in OpenAI and its commitment to the generative artificial intelligence sector, Microsoft could force Google to compete if it wants to maintain its market dominance.

Nation World News Desk
Nation World News Desk
Nation World News is the fastest emerging news website covering all the latest news, world’s top stories, science news entertainment sports cricket’s latest discoveries, new technology gadgets, politics news, and more.
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