Beyond mixing flavors, the food industry is evolving to serve an ever-increasing demand, informed palates who simply get bored of eating the same thing., Customers wanting something tasty, healthy and that respects the environment is a challenge for innovation and development departments.
With this objective, companies like Alpina allocate large resources to meet the nutritional needs of their clients and update their portfolios. In 2021 alone, he invested 47,983 million pesos in science, technology and innovation.
“This investment is manifested not only in product launches, but also in efficiencies in our processes, the adoption of new technologies, and research projects with collaborators and communities in Colombia,” says Oscar Emir Rincon, Director of Innovation at Alpina. It announces that this year they will “continue to invest in applied science to products and processes to improve tastes and experiences for our consumers.”
Rincon is an industrial engineer who has a master’s degree in logistics production and is part of Alpana’s Research Group and R&D&I Unit (Research, Development and Innovation). In total there are 476 people, of whom 83 are scientists and 4 are with doctorates. in engineering and technology; industrial biotechnology; and natural sciences and biological sciences. It is clear that 47 per cent are women, a trend that is beginning to break plans in the country.
“We constantly strive to talk, understand and make people love delicious, nutritious and sustainable products for every moment of their consumption. This has been and will be part of our DNA, as we have set out to offer such products. have spent 77 years generating the mystery that lies in Alpina’s products. All of this is possible with a clear company strategy that allows us to focus on innovation of products, processes and business models”, Director of Innovation explained.
commitment to nutrition
The company started 2022 with multiple product launches to strengthen its portfolio of over 50 brands. Excels in its yokes nutrition association with Mentalis, A drink with vitamins B5, B12, choline and probiotics that contribute to mental performance, a product created by the scientific team and developed and produced for approximately 18 months.
Similarly, they launched ‘Pera Cheese’, a development that takes over two years, including a production process and consumer testing, to get to the final product. And they also introduced bottled oatmeal, which is a novelty in packaging. Active (to take away) for one of the most remembered products.
Engineer Rincon announced that In a few months they will introduce a new spraying technology in Sopo. “This plant will not only allow us to bet on the development of the Colombian countryside, but it will also open the way for powder product platforms to continue our path of innovation with delicious, nutritious and quality food for consumers. ”
Innovation affects not only consumers, but also other actors participating in the production chain. This is the case for the Vegetable Origin line, in which they developed a technology that allows them to build a “base” with inputs from National Agriculture. Specifically, they work with cashews produced by the farmers of Vichada. “With them we are able to start a new growth path,” explains Rincon. In his concept, innovation, benefits of science and technology are the pillars of economic and social development of the country.
And they are not alone, the climber and innovation team seeks to generate knowledge through strategic partners such as the Ministry of Science, INNPulsa, universities (San Antonio Technologies ICESI, Wageningen University and Research, Fundación Universitaria Jorge Tadeo Lozano and Fundación Agrarian University, Colombia) , Bogota Chamber of Commerce, Andy and 17 startups (Rappi, EasyCar and the 1 in 1 Project Stand Out).
The Director of Innovation, Alpana says that the benefits of innovation, science and technology are the pillars of economic and social development of the country. Similarly, this endeavor has allowed them to become a leading company in the food industry in the country.